If you build it, they will come.
While that saying applies to baseball fields and ice cream shops, it doesn’t really work when it comes to social media. If you build a social media presence, you can’t let it languish: you have to give it some TLC.
That care starts with understanding your audience, choosing the right channel, creating the right kind of content, and posting that content at the right time.
In this guide, we’ll walk through why social media matters to ALA chapters and then we’ll share some best practices that will help you grow your social media engagement.