A practical framework for evaluating law firm marketing in 2026.

The marketing playbook law firms relied on for years has quietly changed.

Artificial intelligence is reshaping how visibility, credibility, and trust are established — often before a prospective client ever visits a firm’s website or reaches out directly. Many firms are still operating with strategies designed for a pre-AI environment, without realizing where they may be falling behind.

This session is designed to help firm leaders and marketing professionals step back and evaluate their current marketing approach through an AI-informed lens — without jargon, hype, or tactical overwhelm. Attendees will leave with a clear framework and practical prompts to assess what’s working, what’s outdated, and where strategic adjustments are needed for 2026.

Tuesday, February 3^rd 2026 at 12:00pm ET|11:00am CT

Why Attend

Your marketing is being evaluated by AI before a client ever calls you. Learn how to pressure-test your strategy and make sure it still works in 2026.

What You'll Learn

• Understand how AI is changing the environment in which law firm marketing operates and is evaluated
• Learn a practical framework for assessing visibility, credibility, and clarity across existing marketing efforts
• Walk away with concrete prompts and questions to guide smarter, more confident marketing decisions in 2026

Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, February 3rd and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speaker:

Jessica Aries founded By Aries after more than a decade in legal marketing, business development, and digital strategy across boutique and Am Law 200 firms. She helps lawyers and marketing teams increase visibility, strengthen client relationships, and drive measurable growth through strategic advisory, training, and AI-supported programs. Known for blending human-centered storytelling with practical AI adoption, Jessica builds scalable digital and content frameworks that activate networks, build credibility, and modernize firms without losing their culture.

Jessica currently serves on the Legal Marketing Association's International Board and serves on the International Legal Technology Association (ILTA) Events Committee. She is a sought-after speaker and trainer recognized for guiding legal marketing leaders through digital transformation and the real-world use of AI.