Resources

The Business of Law: Mastering Marketing and Client Acquisition for Law Firms

Join us for an exclusive webinar with renowned law firm strategist and business consultant, Ruby L. Powers! Gain actionable insights on how to position your firm, attract ideal clients, and build a strong referral network while ensuring your marketing efforts deliver measurable results. This is a rare opportunity to learn from a legal industry expert who has helped countless attorneys streamline their marketing, improve client acquisition, and build thriving law practices.

February 25th 2025 at 1:00PM ET/12:00PM CT

What You'll Learn:

  • Positioning Your Firm in the Market 
    • Define your unique value proposition to stand out from competitors.
    • Identify and target your ideal clients with the right messaging.
    • Build a consistent brand voice that resonates with potential clients.
  • Digital Marketing for Lawyers
    • SEO best practices to help your firm rank higher on Google.
    • Leveraging social media (LinkedIn, Facebook, TikTok, Instagram and more) for legal marketing.
    • Creating effective email campaigns that convert leads into clients
  • Networking and Referral Building
    • Establish strong professional relationships to build a steady referral pipeline.
    • Develop referral partnerships with attorneys, financial advisors, and industry contacts.
    • Leverage client testimonials and word-of-mouth marketing to build credibility.
  •  Measuring Your Marketing ROI
    • Track and optimize your marketing performance.
    • Make data-driven decisions to improve your marketing campaigns.

Mark your calendar at 1:00 PM EST / 12:00 PM CDT on February 25th and secure your spot!
Can't make it? Be sure to register and we will send you the recording.

About the Speaker:

Ruby L. Powers, a Board Certified immigration attorney and founder of Powers Law Group, P.C., has over 15 years of expertise in law practice management. Author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and best-selling book "Power Up Your Practice," available on Amazon, Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she provides strategic consulting services and hosts the informative podcast "Power Up Your Practice". With a commitment to excellence and empowerment, Ruby inspires legal professionals to succeed in their practices and businesses.

The Business of Law: Mastering Marketing and Client Acquisition