Turn reluctant sellers into confident rainmakers with coaching that sticks

Too many lawyers cringe at the idea of “selling.” 
The reality? Business development isn’t about pushy tactics; it’s about building relationships, solving problems and growing your practice in ways that feel natural and authentic but that also can feel strategic and targeted.

Join John Byrne, Chief Business Development Officer at Gould & Ratner and 2025 President of the Legal Marketing Association, for this practical webinar designed for lawyers, firm leaders, legal administrators and anyone responsible for helping law firms and lawyers succeed in business development.

We’ll explore how to coach your lawyers, help them create business development plans and actually execute them so that they can confidently and comfortably bring in new business. 

Tuesday, August 5th 2025 at 1:00PM ET/Noon CT

What You'll Learn:

• Why business development is more critical than ever for lawyers, law firms and firm growth
• The real reasons lawyers resist “sales” and how to overcome them
• How to coach attorneys to be curious, active listeners who can connect with people and build networks that can bring in business
• Simple, practical tactics for lawyers to build sustainable business development habits
• Tools, resources and systems that make business development easier

Mark your calendar for 1:00 PM ET / 12:00 PM CT on Tuesday, August 5th and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speaker:

As Chief Business Development Officer at Gould & Ratner, John's top priority is leading and supporting the firm's growth and delivery of unparalleled service to its clients. In his role, John draws upon his unique combination of experience as a practicing lawyer, marketing and sales director, professional journalist and publisher, career coach and recruiter, and small business owner.

John has spent nearly 30 years in the legal profession, with much of that time devoted to helping lawyers attract new clients and engagements. He has particular skill in business development and traditional sales, as well as writing, marketing communications and public relations. John's most valuable skill, though, is his ability to connect with lawyers and clients alike, listening to them and understanding their needs to create strategies for success.

An active participant in the 4,000-member Legal Marketing Association, John is its President for 2025. His service on its International Board of Directors includes roles as President Elect, an at-large member, chair of the Regional Leaders Committee, Treasurer-Elect and Treasurer. He has also served as President of the group's Midwest Region, as well as co-executive editor of LMA's Strategies magazine in 2015-16 and as co-chair of LMA's Annual Conference in 2014.

John earned his law degree from Loyola University Chicago and his bachelor's degree from the Medill School of Journalism at Northwestern University, where he was the editor in chief of The Daily Northwestern. For the past few years, John has served as chair of the board of directors for Students Publishing Co., Inc., the independent nonprofit entity that owns and operates The Daily Northwestern.