Build credibility. Strengthen your reputation. Win more business.
In today’s competitive legal market, talent and experience alone are not enough. Clients want to know not just what you do, but why your firm is the best choice.
When your firm sharpens its reputation and establishes credibility, you do more than stand out from the competition. You attract the right clients, strengthen profitability, and secure long-term growth.
This interactive webinar will help you develop a clear, differentiated brand that resonates in the market and drives measurable results.
Tuesday, November 11th 2025 at 12:00pm ET|11:00am CT
What You'll Learn:
Your firm will walk away with practical strategies to:
Assess your current market perception and understand how clients and peers truly see you
Define your firm’s vision and positioning to create a clear, compelling market identity
Build strong brand pillars and messaging to establish credibility with consistent communications
Amplify your reputation by leveraging LinkedIn and other platforms to expand visibility and influence
Why You Should Attend
This webinar is designed to help your firm rise above a crowded legal market. You will learn how to sharpen your reputation, communicate your value with clarity, and position your firm as the trusted choice for clients. By combining practical branding strategies with real-world applications, this session will give you the tools to build credibility that leads directly to stronger growth and profitability.
Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, November 11th and secure your spot!
Can't make it? Be sure to register and we will send you the recording.
About the Speakers:
EJ Stern, MA, CPC, is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve marketing excellence and sustainable growth. EJ advises law firms and lawyers on how to effectively expand their business and generate greater revenue. She is recognized for her ability to quickly assess challenges and develop and implement solutions.
EJ has nearly 20 years of experience leading strategy, business development, marketing, and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain, and grow their client base.
EJ served as US Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). She previously held marketing positions at Steptoe & Johnson and Proskauer Rose, as well.
EJ is certified through the Academy of Creative Coaching. She received her Master’s degree from New York University, summa cum laude, and her Bachelor’s degree from American University, summa cum laude and Phi Beta Kappa. She lives in Georgia with her husband, two children, and two pugs.
Katherine Wilson, JD is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve marketing excellence and sustainable growth. With over twenty years of experience as both a lawyer and legal marketer, Katherine understands the unique challenges and opportunities in legal marketing, oƯering innovative solutions that drive results.
At Fractional Law Firm CMO, Katherine leads a team that provides fractional CMO services, comprehensive marketing strategy, social media management, digital content development, and business development coaching and workshops tailored to the legal industry.
Katherine regularly writes and speaks on how law firms can leverage emerging technologies like generative AI, optimize their marketing efforts, and build stronger client relationships. She is also the author of the forthcoming book, No Clubs Required, which highlights the unique paths women take to achieve success outside traditional business norms.
Passionate about helping law firms thrive, Katherine’s mission is to equip legal professionals with the tools and strategies needed to elevate their marketing and business development efforts, allowing them to focus on what they do best—practicing law.
Is your firm ready for the next era of law?
Legacy systems like ProLaw, PerfectLaw, Aderant, or Time Matters are holding firms back—blocking AI adoption, creating security risks, and draining productivity. Firms that modernize are already gaining the edge.
Join us on September 10th at 2:00 PM ET for a free webinar that will give you a clear framework for evaluating your current tech stack—and a practical roadmap for modernization.
Wednesday, September 10th 2025 at 2:00pm ET
What You'll Learn:
🔒 The Hidden Costs of Legacy Systems Security vulnerabilities, integration roadblocks, and productivity drains that are costing firms more than they realize.
🤖 The AI Readiness Gap Why outdated systems can’t support the emerging tools that will define the future of law.
📈 The Modernization Framework A proven strategic approach that combines practice management, document management, and expert change management.
💡 Real-World Lessons Hear how one firm made the leap—what worked, what didn’t, and the results they’re seeing today.
Meet the Experts
Debbie Foster – CEO, Affinity Consulting Has guided thousands of firms through successful modernization.
Amanda Koplos – COO, Shuffield, Lowman & Wilson, P.A. Brings first-hand experience from leading a firm’s transition.
Paige Roncke – Chief Revenue Office, Centerbase. Leader in modern legal practice management solutions.
Mike West – NetDocuments Leader in secure document management technology.
Exclusive Bonus for Attendees
Schedule a complimentary 1-hour practice assessment with Debbie Foster to map the right modernization plan for your firm.
About the Speakers:
Debbie Foster is a nationally recognized thought leader on people, strategy, efficiency, and innovation in professional legal organizations. Her 20+ years of experience, combined with a mix of strategic management and strong leadership skills, has enabled Debbie to develop a unique ability to work with law firms and legal departments to transform and build future-proof organizations while navigating the ever-changing landscape. Debbie consults with firms across the country, helping them solve their most challenging issues
Amanda Koplos is the Chief Operating Officer for Central Florida-based Shuffield, Lowman, and Wilson, P.A. ShuffieldLowman is a mid-size firm with 58 attorneys and 5 locations. Amanda has more than 20 years of experience in law firm management at firms of multiple sizes. Amanda received her bachelor’s degree in communications from Texas State University and her MBA with a concentration in accounting from St. Edward’s University. She is also proud to hold the distinction of Certified Legal Manager (CLM.) Legal management isn’t just a career for Amanda; it’s a passion. In support of that passion, Amanda has been active in the Association of Legal Administrators since 2005 and is currently serving as the Immediate Past President. Amanda is also a frequent speaker on legal management topics, having given or moderated sessions on DEI&A, budgeting and accounting, facilities and office moves, technology, cyber security and social media. In her spare time Amanda is a co-host of The Mostly Legal Podcast.
Paige Roncke is an attorney with 15+ years of experience working in software technology. Today she is the Chief Revenue Officer at Centerbase, building repeatable software processes to help attorneys focus on practicing the law while future proofing their firm to maximize profitability.
Mike West is a leader in the legal technology sector with experience helping law firms modernize how they manage documents, email, and practice operations. At NetDocuments, Mike has partnered with thousands of legal professionals and industry partners to drive digital transformation, improve compliance, and integrate seamlessly with practice management systems. With 25+ years in SaaS and technology, he brings deep expertise in scaling adoption, building industry partnerships, and aligning go-to-market strategies across sales, marketing, product, and customer success — always focused on turning technology into meaningful business outcomes for the law firms he works with.
For every legal professional ready to turn AI curiosity into confidence.
AI is no longer optional in the legal world. From automating routine tasks to enhancing strategic thinking, artificial intelligence is reshaping how law firms operate—and who's ready to lead. In this webinar, Melissa Ballesteros and Francisco Borrayo of Holland & Knight LLP will share how they’re navigating this shift and why getting comfortable with AI is quickly becoming a professional necessity.
Thursday, September 4th 2025 at 12:00pm ET/11:00am CT
What This Webinar Will Cover:
✅ The end of excuses: Why AI literacy is becoming an ethical and professional obligation for people. ✅ Real-world examples: How tinkering with AI in personal projects (even photography!) can unlock new ways to work smarter at the office. ✅ Collaboration over silos: How law firms can encourage shared learning to make AI adoption more effective – and less intimidating. ✅ Making AI your own: Why the best results come from combining human expertise with AI, not replacing it. ✅ Practical takeaways: What you can do today to start building a culture of experimentation and responsible AI use.
Why You Should Attend
AI isn’t a future concept; it’s here, it’s in use, and it’s changing how legal work gets done. Whether you’re a partner, associate, or firm administrator, you can’t afford to sit this one out. This webinar will give you the confidence and context you need to start engaging with AI, even if you’ve been “AI curious” but unsure where to begin.
Mark your calendar for 12:00 PM ET / 11:00 AM CT on Thursday, September 4th and secure your spot!
Can't make it? Be sure to register and we will send you the recording.
About the Speakers:
Melissa Ballesteros is Manager of AI and Legal Technology Adoption at Holland & Knight, where she leads firmwide efforts to accelerate AI adoption. With nearly 15 years in legal technology and a background in IT training and aviation sales management, Melissa turns complex tools into practical, intuitive experiences for all. She co-founded the Rockstar Women in AI Community, a global initiative empowering woman and helping them find their place in an AI powered universe, and serves on the Board of Advisors for Altruva.ai, contributing insights on responsible AI adoption and meaningful human engagement.
Francisco Javier Borrayo is a licensed attorney and AI Practice Acceleration Manager at Holland & Knight, where he leads firmwide initiatives to integrate generative AI tools into legal workflows. With a background in legal technology training and nearly a decade of experience supporting attorneys across multiple law firms, Francisco helps legal professionals adopt emerging tools with confidence and clarity. He earned his J.D. from Loyola University Chicago School of Law, where he served as President of the Latinx Law Students Association and earned certificates in Health Law and Compliance. His work sits at the intersection of law, innovation, and accessibility rooted in a passion for demystifying tech for the legal profession.
