A practical framework for evaluating law firm marketing in 2026.

The marketing playbook law firms relied on for years has quietly changed.

Artificial intelligence is reshaping how visibility, credibility, and trust are established — often before a prospective client ever visits a firm’s website or reaches out directly. Many firms are still operating with strategies designed for a pre-AI environment, without realizing where they may be falling behind.

This session is designed to help firm leaders and marketing professionals step back and evaluate their current marketing approach through an AI-informed lens — without jargon, hype, or tactical overwhelm. Attendees will leave with a clear framework and practical prompts to assess what’s working, what’s outdated, and where strategic adjustments are needed for 2026.

Tuesday, February 3rd 2026 at 12:00pm ET|11:00am CT

Why Attend

Your marketing is being evaluated by AI before a client ever calls you. Learn how to pressure-test your strategy and make sure it still works in 2026.

What You'll Learn

Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, February 3rd and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speaker:

Jessica Aries founded By Aries after more than a decade in legal marketing, business development, and digital strategy across boutique and Am Law 200 firms. She helps lawyers and marketing teams increase visibility, strengthen client relationships, and drive measurable growth through strategic advisory, training, and AI-supported programs. Known for blending human-centered storytelling with practical AI adoption, Jessica builds scalable digital and content frameworks that activate networks, build credibility, and modernize firms without losing their culture.

Jessica currently serves on the Legal Marketing Association's International Board and serves on the International Legal Technology Association (ILTA) Events Committee. She is a sought-after speaker and trainer recognized for guiding legal marketing leaders through digital transformation and the real-world use of AI.

How intentional culture-building can strengthen teams, improve retention, and make your firm stand out.

Law firms don’t have to be boring — and they shouldn’t be. In an industry known for long hours and high pressure, your firm’s culture can be the ultimate differentiator. People want to do business with people they like — and that starts with creating a workplace that people actually enjoy being part of.

Join Jessica VanTroost and Susan VanWingen from McGlinchey Stafford as they share how their firm transformed 18 offices across 12 states into one connected, energized, people-first community.
They’ll reveal how McGlinchey turned deliberate culture-building into a strategic advantage — one that strengthens teams, fuels engagement, and sets the firm apart.

Tuesday, December 2ndth 2025 at 12:00pm ET|11:00am CT

Why Attend

Building culture doesn’t happen by accident — it happens by design.

This Session will help you

• Understand how culture directly impacts retention, recruitment, and reputation
• Learn how to create connection in hybrid or multi-office environments
• See how small, consistent actions can build a culture people talk about
• Discover why a fun, human workplace builds loyalty — from employees and clients
• Walk away with proven, practical ideas to start shaping your own culture immediately

If you want your firm to stand out, attract great people, and create a place where everyone wants to belong — this webinar is your starting point.

Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, December 2nd and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speakers:

Jessica VanTroost is a versatile, behind-the-scenes leader with 19 years of experience in legal administration, spanning recruiting, operations, HR, and special projects. She plays an integral role in McGlinchey’s administrative and operational teams, collaborating across departments and offices to optimize programs and support people in their daily work and careers. A longtime member of the Association of Legal Administrators (ALA), Jessica has served in numerous leadership roles at both the International and local chapter levels and is currently serving as a Director on the ALA International Board of Directors.

At McGlinchey, Jessica co-founded the “Ministry of Fun,” an employee engagement initiative designed to strengthen connections across offices and job functions. Through creative programs like book clubs, trivia contests, fitness challenges, and fantasy sports leagues, she helps foster a culture of collaboration, inclusion, and community. Beyond her internal leadership, Jessica is recognized for her empathy and adaptability in times of uncertainty. Drawing on her experience managing through unexpected leadership transitions, natural disasters, and the challenges of COVID-19, she speaks nationally on guiding teams through grief, resilience, and organizational change.

Susan VanWingen advises and supports McGlinchey’s Labor & Employment and Corporate/Real Estate practices in their marketing and business development efforts. Susan pairs big picture ideas with tactical execution to build curated client events and tailored proposal responses that bring in the work. A tenacious project manager, Susan distills key concepts and coaches attorneys to develop thoughtful game plans for relationship management and client engagement.

With experience as a morning show producer, Deputy Chief of Staff and Communications Director for the City Council
President, and Director of Operations and Business Development in the architecture sector, Susan excels at connecting people and ideas. With her creative problem-solving, resourcefulness, and proactive attitude, she blends strategy and ingenuity to convert challenges into opportunities. A consummate collaborator, Susan contributes to McGlinchey’s one-of-a-kind culture as a founding member of the firm’s Ministry of Fun (MOF). She drives meaningful and inclusive opportunities for employees to connect and engage across McGlinchey’s footprint. Her favorite MOF initiative is the annual SNACKET competition