Why MSOs matter and what they mean for the future of law firms
Managed Services Organizations, or MSOs, are quickly becoming one of the most important emerging topics in the legal industry.
As firms look for new ways to improve operations, create flexibility, access capital, and scale efficiently, MSOs are moving from niche concept to serious strategic conversation.
In this webinar, we’ll break down what an MSO is, why it is gaining traction, and what it could mean for the future of law firms of all sizes. Whether you are a legal administrator trying to stay ahead of industry change or an attorney thinking about long-term firm strategy, this session will give you a practical foundation for understanding what is coming next.
Wednesday, April 29th 2026 at 12:00pm ET|11:00am CT
Why Attend
The legal industry is changing. Structures that once felt fixed are beginning to shift, and Managed Services Organizations are at the center of that change.
For larger firms, MSOs may offer a path to redesign back-office operations and explore new investment structures. For small and midsize firms, they can create access to shared services and economies of scale that would be difficult to build independently.
This is not just a trend to watch from a distance. It is a development that legal professionals should understand now so they can have smarter, more informed conversations as these models gain momentum..
What You'll Learn
What a Managed Services Organization is and how it differs from a traditional law firm structure
Why MSOs are gaining attention across the legal industry
How firms are using MSOs today for accounting, IT, HR, and other back-office functions
How MSOs may create new strategic options around growth, ownership incentives, and outside investment
What legal administrators need to know so they can confidently participate in internal firm discussions
What this trend may mean for the future of law firm operations and the business of law
Mark your calendar for 12:00 PM ET / 11:00 AM CT on Wednesday, April 29 and secure your spot!
Can't make it? Be sure to register and we will send you the recording.
About the Speaker:
Cecy Graf is a CEO and former Am Law 200 Chief Financial Officer with deep expertise in law firm operations, financial systems, and emerging Managed Services Organization (MSO) models. She specializes in restructuring how legal businesses operate, separating the practice of law from the business of law to improve scalability, profitability, and capital efficiency. Cecy has led complex financial and operational transformations across traditional law firms, private equity-backed legal platforms, and legal technology ventures. Her work focuses on redesigning operating models, implementing modern financial systems, and driving data-driven decision-making that directly impacts partner economics and firm growth. She has played a central role in evaluating and deploying enterprise financial platforms, modernizing billing and revenue workflows, and advising on the integration of technology, operations, and finance within evolving legal business structures. Her experience spans both the internal leadership of large firms and advisory roles supporting early-stage and growth companies preparing for scale. Cecy’s work is grounded in a clear objective: turning fragmented, partner-driven organizations into disciplined, scalable businesses without undermining the professional core of legal services.
You Worked Those Hours. Now Get Paid for All of Them.
Join us for an exclusive webinar announcing the launch of Centerbase’s integration with Billables AI — now available for customers.
Billable time shouldn’t slip through the cracks.
Billables AI captures every billable minute automatically — and posts it directly into Centerbase. No timers. No end-of-day catch-up. No lost revenue.
In this live session, we’ll show you exactly how it works with your Centerbase environment — and how your firm can start capturing 10–30% more billable time.
Thursday, April 9th 2026 at 1:00pm ET|10:00am PT
What You'll Learn
How AI Captures Time While You Work
Billables AI runs in the background, tracking email, calendar events, documents, and video calls — automatically. Nothing to log. Nothing to remember.
How Narratives Are Written for You
Automatically generated, billing and OCG-compliant descriptions are created in seconds. You review. You approve. Done.
How It Seamlessly Posts to Centerbase
Time entries post directly to the correct matter in Centerbase. Approve your time with a simple interface — one click to bill.
Why This Matters for Your Firm
10–30% more billable time captured vs. manual methods
0 manual time entries required — fully automatic
100% passive capture across email, calendar, docs, and video calls
If your attorneys are still reconstructing their day at 8 PM, you’re leaving revenue on the table. This fixes that.
Mark your calendar for 1:00 PM ET / 10:00 AM PT on Thursday, April 9 and secure your spot!
Can't make it? Be sure to register and we will send you the recording.
About the Speakers:
Nancy Jeng is the co-founder of Billables AI, an automated time-tracking and task intelligence platform for lawyers and professional service providers. She began her career in the professional services industry, spending a decade leading communications strategy at several national advertising agencies, where she led client service operations and experienced firsthand the inefficiencies of timekeeping. She later moved into tech, overseeing SMB content marketing at Google before leading consumer and creator product marketing at Pinterest, where she helped launch the company’s first monetization products. Her work today focuses on how AI can transform the operations of professional services firms.
Rob Joyner, a Cofounder of Centerbase, has spent the past ten years working with law firms in legal technology. Today, he is the Senior Vice President of Business Development at Centerbase, helping law firms future-proof their technology and executing new ideas to maximize firm profitability. Rob is also co-host of the Mostly Legal Podcast, which focuses on elevating and supporting the legal administrator profession. He holds a Bachelor of Arts degree in Marketing.
A practical framework for evaluating law firm marketing in 2026.
The marketing playbook law firms relied on for years has quietly changed.
Artificial intelligence is reshaping how visibility, credibility, and trust are established — often before a prospective client ever visits a firm’s website or reaches out directly. Many firms are still operating with strategies designed for a pre-AI environment, without realizing where they may be falling behind.
This session is designed to help firm leaders and marketing professionals step back and evaluate their current marketing approach through an AI-informed lens — without jargon, hype, or tactical overwhelm. Attendees will leave with a clear framework and practical prompts to assess what’s working, what’s outdated, and where strategic adjustments are needed for 2026.
Tuesday, February 3rd 2026 at 12:00pm ET|11:00am CT
Why Attend
Your marketing is being evaluated by AI before a client ever calls you. Learn how to pressure-test your strategy and make sure it still works in 2026.
What You'll Learn
Understand how AI is changing the environment in which law firm marketing operates and is evaluated
Learn a practical framework for assessing visibility, credibility, and clarity across existing marketing efforts
Walk away with concrete prompts and questions to guide smarter, more confident marketing decisions in 2026
Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, February 3rd and secure your spot!
Can't make it? Be sure to register and we will send you the recording.
About the Speaker:
Jessica Aries founded By Aries after more than a decade in legal marketing, business development, and digital strategy across boutique and Am Law 200 firms. She helps lawyers and marketing teams increase visibility, strengthen client relationships, and drive measurable growth through strategic advisory, training, and AI-supported programs. Known for blending human-centered storytelling with practical AI adoption, Jessica builds scalable digital and content frameworks that activate networks, build credibility, and modernize firms without losing their culture.
Jessica currently serves on the Legal Marketing Association's International Board and serves on the International Legal Technology Association (ILTA) Events Committee. She is a sought-after speaker and trainer recognized for guiding legal marketing leaders through digital transformation and the real-world use of AI.
