How intentional culture-building can strengthen teams, improve retention, and make your firm stand out.

Law firms don’t have to be boring — and they shouldn’t be. In an industry known for long hours and high pressure, your firm’s culture can be the ultimate differentiator. People want to do business with people they like — and that starts with creating a workplace that people actually enjoy being part of.

Join Jessica VanTroost and Susan VanWingen from McGlinchey Stafford as they share how their firm transformed 18 offices across 12 states into one connected, energized, people-first community.
They’ll reveal how McGlinchey turned deliberate culture-building into a strategic advantage — one that strengthens teams, fuels engagement, and sets the firm apart.

Tuesday, December 2ndth 2025 at 12:00pm ET|11:00am CT

Why Attend

Building culture doesn’t happen by accident — it happens by design.

This Session will help you

• Understand how culture directly impacts retention, recruitment, and reputation
• Learn how to create connection in hybrid or multi-office environments
• See how small, consistent actions can build a culture people talk about
• Discover why a fun, human workplace builds loyalty — from employees and clients
• Walk away with proven, practical ideas to start shaping your own culture immediately

If you want your firm to stand out, attract great people, and create a place where everyone wants to belong — this webinar is your starting point.

Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, December 2nd and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speakers:

Jessica VanTroost is a versatile, behind-the-scenes leader with 19 years of experience in legal administration, spanning recruiting, operations, HR, and special projects. She plays an integral role in McGlinchey’s administrative and operational teams, collaborating across departments and offices to optimize programs and support people in their daily work and careers. A longtime member of the Association of Legal Administrators (ALA), Jessica has served in numerous leadership roles at both the International and local chapter levels and is currently serving as a Director on the ALA International Board of Directors.

At McGlinchey, Jessica co-founded the “Ministry of Fun,” an employee engagement initiative designed to strengthen connections across offices and job functions. Through creative programs like book clubs, trivia contests, fitness challenges, and fantasy sports leagues, she helps foster a culture of collaboration, inclusion, and community. Beyond her internal leadership, Jessica is recognized for her empathy and adaptability in times of uncertainty. Drawing on her experience managing through unexpected leadership transitions, natural disasters, and the challenges of COVID-19, she speaks nationally on guiding teams through grief, resilience, and organizational change.

Susan VanWingen advises and supports McGlinchey’s Labor & Employment and Corporate/Real Estate practices in their marketing and business development efforts. Susan pairs big picture ideas with tactical execution to build curated client events and tailored proposal responses that bring in the work. A tenacious project manager, Susan distills key concepts and coaches attorneys to develop thoughtful game plans for relationship management and client engagement.

With experience as a morning show producer, Deputy Chief of Staff and Communications Director for the City Council
President, and Director of Operations and Business Development in the architecture sector, Susan excels at connecting people and ideas. With her creative problem-solving, resourcefulness, and proactive attitude, she blends strategy and ingenuity to convert challenges into opportunities. A consummate collaborator, Susan contributes to McGlinchey’s one-of-a-kind culture as a founding member of the firm’s Ministry of Fun (MOF). She drives meaningful and inclusive opportunities for employees to connect and engage across McGlinchey’s footprint. Her favorite MOF initiative is the annual SNACKET competition

Build credibility. Strengthen your reputation. Win more business.

In today’s competitive legal market, talent and experience alone are not enough. Clients want to know not just what you do, but why your firm is the best choice.

When your firm sharpens its reputation and establishes credibility, you do more than stand out from the competition. You attract the right clients, strengthen profitability, and secure long-term growth.

This interactive webinar will help you develop a clear, differentiated brand that resonates in the market and drives measurable results.

Tuesday, November 11th 2025 at 12:00pm ET|11:00am CT

What You'll Learn:

Your firm will walk away with practical strategies to:

Why You Should Attend

This webinar is designed to help your firm rise above a crowded legal market. You will learn how to sharpen your reputation, communicate your value with clarity, and position your firm as the trusted choice for clients. By combining practical branding strategies with real-world applications, this session will give you the tools to build credibility that leads directly to stronger growth and profitability.

Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, November 11th and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speakers:

EJ Stern, MA, CPC, is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve
marketing excellence and sustainable growth. EJ advises law firms and lawyers on how to effectively expand their business and generate greater revenue. She is recognized for her ability to quickly assess challenges and develop and implement solutions.

EJ has nearly 20 years of experience leading strategy, business development, marketing, and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain, and grow their client base.

EJ served as US Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). She previously held marketing positions at Steptoe & Johnson and Proskauer Rose, as well.

EJ is certified through the Academy of Creative Coaching. She received her Master’s degree from New York University, summa cum laude, and her Bachelor’s degree from American University, summa cum laude and Phi Beta Kappa. She lives in Georgia with her husband, two children, and two pugs.

Katherine Wilson, JD is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve marketing excellence and sustainable growth. With over twenty years of experience as both a lawyer and legal marketer, Katherine understands the unique challenges and opportunities in legal marketing, offering innovative solutions that drive results.

At Fractional Law Firm CMO, Katherine leads a team that provides fractional CMO services, comprehensive marketing strategy, social media management, digital content development, and business development coaching and workshops tailored to the legal industry.

Katherine regularly writes and speaks on how law firms can leverage emerging technologies like generative AI, optimize their marketing efforts, and build stronger client relationships. She is also the author of the forthcoming book, No Clubs Required, which highlights the unique paths women take to achieve success outside traditional business norms.

Passionate about helping law firms thrive, Katherine’s mission is to equip legal professionals with the tools and strategies needed to elevate their marketing and business development efforts, allowing them to focus on what they do best—practicing law.