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As a law firm, building authority and a positive online reputation in the community are essential to strengthening your overall brand. Your digital marketing efforts should support just that — the overall position of your firm and its reputation.
Plus, it’s all related. By emphasizing thought leadership and trust through digital marketing, your firm builds a reputation, and clients seek you out based on that reputation.
Understanding growth marketing vs. demand generation is important as you think through your strategy. Growth marketing focuses on the entire customer journey from awareness to acquisition and from retention to common growth marketing tactics include search engine optimization efforts and email marketing campaigns.
Demand generation zeroes in on building awareness and interest in what your law firm has to offer in order to drive leads. Common demand generation marketing tactics focus on one element of your client’s journey, such as increasing online traffic or using call-to-action buttons to convert a web visitor to a lead.
The best law firm digital marketing plan uses a combination of growth marketing and demand generation strategies. The key is knowing which channel will work best for your law firm by looking at your firm’s key performance metrics and measuring changes in your online position over time.
Below, we’ll get into the details on four of the digital marketing channels from search engine optimization and social media marketing campaigns to email marketing and paid ads .that can help your law firm make the biggest online impact— for the best return on your investment.
SEO drives traffic to your law firm’s website by increasing its visibility in search engine non-paid results. Here’s how it works: Google search engine results rank the responses to a user’s search based on multiple factors, including the content of webpages. The more relevant your content is to the search terms entered by the online searcher, the more likely that your content and your firm’s website will appear at the top of a results page.
SEO is also measured by the quality of your law firm’s webpage. That means navigation and readability matter.
Lastly, local SEO can be another important aspect of your legal website’s overall SEO. Your law firm can optimize its geographic reach through local SEO, helping to establish your firm as the go-to in your community.
When properly executed, SEO will deliver returns well above the 5:1 ratio we mentioned in our blog post explaining the return on investment of marketing.
A social media presence helps prospective clients both find your firm and get to know all about your brand.
Through an approachable, robust social media presence, you’ll meet prospective clients where they are and encourage them to get in contact with you by demystifying the legal process. In addition, with a solid social media presence, your law firm can engage directly with current clients and leads, marketing its expertise while building stronger community relationships.
As with your overall digital content strategy, your law firm’s social media posts should be helpful, legally sound, visually appealing, and link directly to your firm’s website to capture any leads. We recommend getting started with Facebook, a Google Business Profile, and LinkedIn.
Engage current and prospective clients with thoughtful and helpful content and information. You can offer a free weekly or monthly newsletter, or access to your law firm’s blog. You can collect email addresses and stay in contact with current clients (and keep them updated on how helpful your law firm is).
Entice website visitors with lead magnets such as free guidebooks, white papers, or webinars that visitors can download directly from your law firm’s website once they’ve provided their contact information .
Once your law firm has a solid email list, you can plan effective email marketing. The emails sent out through this list should be targeted and positive, showcasing your firm’s expertise and how your attorneys make life easier for their clients.
If you are looking for the fastest, most direct results, paid search campaigns are another digital marketing tool to consider. The three main types of digital ads are pay-per-click, pay-per-lead, and Google’s Local Services ads.
Pay-per-click (PPC) advertising
With PPC advertising, your law firm only pays for the number of “clicks” it receives from online users. For example, your firm’s ad is featured on a given platform (a website, social media, or a search engine), an online user clicks on the ad, and then your law firm pays for that click. It seems like a simple process, but optimization requires strategic thinking and regular re-evaluation.
As with SEO, research is important here. Your law firm will need to conduct research on keywords, organize those keywords into logical groupings, and then link to the correct landing page of your website to hook the lead as quickly as possible. PPC is a great tool to boost your law firm’s online performance at a relatively low cost.
Pay-per-lead (PPL) advertising
With PPL advertising, the amount that your law firm will pay for an advertisement depends on the number of leads acquired. Typically, your law firm will be able to define what constitutes a lead and pay only when those requirements are met.
An example of a PPL arrangement is one where a firm pays by the number of leads who provide their contact information. A PPL campaign is a great option for small law firms or solo practitioners who want their law practice to grow but don’t yet have the capacity for dozens of new clients.
Google’s Local Services ads
With Google Local Services ads, your law firm can connect with people who search on Google for services that your firm offers. It works like this: your firm’s advertisement will show up for customers in your geographic area who search for legal services related to your firm. Similar to standard PPL, your law firm will only pay if the lead calls or messages directly through the advertisement. These Google ads are relatively new and require multistep verification.
As with other advertisement strategies, Local Services ads should be optimized to showcase your law firm’s expertise. (Relatedly, we also recommend Facebook ads are another as a route to grow your firm’s local online visibility.)
The key to meeting your law firm’s business development goals this year is to build your firm’s digital presence so you can start reaching a broader audience of prospective clients. By investing in these four foundational digital marketing channels, you’ll open up new avenues to reach new prospects, build your reputation, attract more traffic to your law firm’s website, and begin building a more robust client pipeline.
Digital marketing isn’t just the future — it’s the now. To compete in the legal space your firm should be thinking about a comprehensive digital marketing strategy. With competition growing more each year, digital marketing isn’t something you should put off to the future — it’s what you need to be doing now.
Plus, the start of the new year is a perfect time to begin elevating your firm’s brand and position in your market. A good digital marketing plan helps your firm continue to sustain itself and also drive growth for the future. Your law firm’s bottom line will thank you.
In this article and throughout the year as a part of our larger blog series, we’ll cover how to measure and understand why digital marketing is worth the investment and share best practices for building your law firm’s digital marketing plan.
When your law firm puts money into an investment (like a digital marketing plan), measuring its ROI (Return On Investment) as a performance metric helps your firm understand it’s the value you are getting from that investment. It’s the way of knowing whether your firm is making money by spending money.
A “good” digital marketing ROI will depend on your firm’s goals and current circumstances. If you’re just getting started with a digital marketing plan, you can expect modest returns that should continue to improve the longer your plan is in place. As a rule of thumb, we recommend aiming for an average ROI of 5:1, meaning that your law firm makes five dollars for every dollar it spends on its digital marketing strategy. A ratio higher than 5:1 is excellent. A ratio below 2:1 means that your firm is getting returns that make sense for you to continue to invest and it’s time to rethink your strategy.
Monitoring your law firm’s digital marketing ROI is like using a flashlight. Without it, you’re fumbling around in the dark. But with it, you know what’s working and what needs tweaking. You want to ensure that you allocate your law firm’s marketing budget effectively, efficiently, and wisely.
To measure your law firm’s digital marketing ROI, you’ll need to know how much money your firm spends on a marketing campaign and how much revenue or value has been gained from it. A popular tool used in connection with calculating marketing ROI is Google Analytics.
It’s important to look at your results both individually and collectively to clearly see what’s working and what isn’t. So, evaluate individual campaigns such as a one-time marketing blast on social media, along with your entire social media marketing budget to ensure that you’re optimizing every opportunity.
A basic marketing ROI formula looks like this:
Digital marketing ROI = (Marketing revenue – Marketing costs) / Marketing cost
Let’s make this a bit more concrete! Say your law firm spent $1,000 on a social media campaign in August and you tracked $5,000 in revenue from that campaign in the same month. Using the above formula, your firm’s ROI would be 4:1. Given what you know from above, this is a good return, but it’s likely that your campaign could be improved.
You should also remember that only attributing direct sales growth from a campaign can be deceiving since clients may have been influenced by the campaign, but ended up coming to your firm through a different avenue. With regular monitoring, the data becomes even more powerful.
Monitoring your law firm’s digital marketing ROI is more complex and nuanced than only looking at how much money is brought in from each campaign and comparing that figure to your cost. It’s essential to monitor analytics and performance data. If you don’t, your law firm won’t be able to determine the totality of your marketing efforts successes and opportunities.
To get started, we recommend tracking and measuring the following marketing performance indicators. (Better yet, make them part of your law firm’s regular reporting process.)
A conversion rate is one of the best indicators of whether your digital strategies are effective. Your conversion rate is the ratio of people who click on an ad (or visit your firm’s website) to people who convert into a lead.
When reviewing your law firm’s campaign conversion rates, remember to look at conversions by channel. This metric will help your firm evaluate which channels are worth investing in and which can be deprioritized, resulting in an improved ROI.
Tracking conversion rates on your law firm’s website is also key. With the right reporting tools, you can track how long a visitor stays on the firm’s website, which pages they view the most, which pages have the highest bounce rates (visitors leaving the site), which visits result from organic searches, and how many visitors turn into leads. This powerful data can help you figure out where your customers are looking, what they are interested in and where they are leaving.
Your law firm should also track data about how newly acquired clients learned about the firm (e.g., from your firm’s website, social media, word of mouth, or referral). Start by simply asking clients how they heard of you or including it in your client questionnaire at the start of the engagement. We recommend reviewing this data bimonthly and adjusting your digital marketing plan as needed. For the highest ROI, focus on those sources that feed your firm’s bottom line.
Getting leads is important for the longevity of your firm. For optimization, it’s also important to figure out just how much your law firm is paying for each new lead. To calculate this metric, divide the total campaign spend by the total number of leads attributed to that campaign.
Also make sure you are looking at your lead close rate, which is how many leads generated are converting into new clients. If you find that you’re generating many leads, but those leads aren’t turning into clients and revenue, it’s time to make a change. Also keep an eye on your lead close rate, which is how many leads generated are converting into new clients.
Your law firm’s cost per acquisition will tell you how much it costs, on average, to acquire a new client. To calculate this metric, divide total marketing spend by the number of sales generated.
This figure is key to understanding your digital marketing ROI because it gives your law firm the big picture of your law firm’s spending. As with the other metrics discussed in this article, if your firm is spending more to acquire a client than the client brings to the firm, it’s time to adjust.
If your goal for your law firm’s website is to increase traffic and attract new clients, you’ll want it to rank highly in search engine results. However, getting it to do so is often easier said than done. One of the best ways to improve your law firm website’s SEO performance is by publishing high-quality and informative blog content.
In this article, we’ll explain why content is crucial to SEO, go over best practices for writing legal blog content, and give examples of law firms whose blog posts earned huge increases in page views.
Search engines like Google want to provide search results that are valuable and relevant to the user. Therefore, when you regularly publish content that is helpful to your audience, your rankings will likely increase, and more people can find your website in their search results.
The phrase “content is king” exists for a reason. In terms of SEO, high-quality content is the number one factor Google uses when ranking search results. It’s important to note that while high-quality content can improve your site’s SEO performance, poor-quality content can do the opposite.
Producing high-quality content is about creating pages that increase user time on a page, lower bounce rate, and provide valuable content to the user. When determining the quality of search results, Google uses a principle known as “E-A-T,” which stands for Expertise, Authoritativeness, and Trustworthiness.
The more you incorporate E-A-T into your law firm’s marketing strategy, the better your website’s SEO performance will become.
Tips for Creating SEO-Friendly Blog Content
You could publish a new blog post every day and still not see an improvement in your site’s search engine results page (SERP) ranking, because while consistency is important, search engines like Google value quality of content over quantity. Below are a few pointers on how to create blog content search engines will love.
Your blog posts should cater to your audience’s needs, and that means providing them with the answers they’re searching for in a direct and succinct manner. In contrast to practice area overview pages, blog posts allow you to answer specific legal questions people commonly ask. For example, if your firm focuses on divorce and family law, you could write a blog post that outlines what a person should do if their ex-spouse is failing to make child support payments.
How do you know which questions to answer? A great way to start is by performing a Google search of your targeted practice area's keywords (ex: “drug laws in Tennessee”) and seeing what autocomplete terms show up. Another place to look is the “People also ask” box found on the results page. Once you have an idea of what questions people are asking, you can start writing blog posts that answer them.
Be careful, however, not to oversaturate your post with keywords. This practice, known as “keyword stuffing,” makes content awkward to read and doesn’t provide a good user experience. Search engines know how to look for keyword stuffing and will likely penalize you for it by lowering your search results ranking.
Alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user's screen. Not only does alt text allow search engine crawlers to better index and rank your website, but it also makes your content accessible to more users, as it helps screen-reading tools describe images aloud to users who are visually impaired. Alt text should be a short, but descriptive sentence that includes the keywords you’re targeting. For example, “Man and woman seated at desk signing divorce papers.”
Meta descriptions are found beneath the page titles on a SERP. These one- to two-sentence summaries give users and search engines an idea of what the page’s content is about. Meta descriptions show up in rich snippets, so including them can provide an accurate description of your website to search users.
Incorporating internal links in your blog posts encourages users to explore your website in a way that feels natural to them. This tactic tends to keep people on your website longer and reduces bounce rates, which tells search engines like Google that your site is providing users with valuable information. When adding internal links, be sure to choose anchor text that is relevant to the linked page instead of an obvious callout. For example, if you want to include a link to your bankruptcy practice area page on one of your blog posts, link text that says something like, “experienced bankruptcy attorney,” rather than “click here.” That way, both the user and search engines will know what kind of page will open once they click on the linked text.
If you're looking to boost your law firm’s SEO performance, it’s not enough to publish a handful of blog posts and call it a day. You need to consistently update old posts and add new ones in order to increase your chances of earning a higher SERP ranking. This is because the more frequently you update your website, the more frequently search engines’ site crawlers will index it and re-arrange your site’s ranking.
We’ve discussed how the best legal blog posts establish credibility, improve site visibility, and generate high-quality leads. However, we also understand if, as an attorney, maintaining your law firm’s blog is not necessarily your top priority. Consider delegating the responsibility of your blog to a professional content-generation service so you can focus on running your firm and assisting your clients. Below are two examples of law firms whose outsourced blog posts resulted in serious improvements to their SEO performances.
MC Criminal Law’s blog post titled “What to Expect at a Title IX Hearing” is the top result for a Google search of the term “title ix hearing.” They rank first nationwide, not even in just the firm’s city of Dallas, Texas. There are many reasons why this post performs so well, one being that it gives the reader the exact information they are looking for. The blog post breaks down what happens before, during, and after a Title IX hearing and mentions how an attorney can help. It also weaves industry-related and geographical keywords into the content in a seamless way and does a great job of breaking up content with section headings.
The Heritage Law Group, a real estate law firm in San Jose, California, had a blog post on easement disputes perform so well, the firm had it taken down because it was generating too many leads for them to keep up with. The firm’s website also contains valuable real estate law information that likely contributed to its blog post’s successful SEO performance.
Start Using Your Law Firm’s Blog as a Powerful SEO Tool
Don’t make the mistake of overlooking your blog’s potential. Use it to create SEO-friendly content that improves your website’s SERP ranking, stands out among your competitors, and earns you more leads. The sooner you start publishing high-quality blog posts, the sooner your firm can be discovered by more potential clients.
Your lawyers are your law firm’s greatest asset. They bring in the money, build your firm’s brand, and make a difference in your clients’ lives. The expectations are big — but sometimes the burnout is even bigger. With long hours, lack of work-life balance, and significant expectations placed upon them, it’s understandable that many lawyers struggle to make law firm life work.
This is where a law firm’s culture can make all the difference. Support and understanding will go a long way in keeping your firm’s lawyers not only content but also professionally satisfied.
In this article, we’ll discuss what makes for a great law firm culture. We’ll also discuss its overarching impact on lawyers’ happiness and thus your firm’s success and bottom line.
Your law firm’s culture is representative of its core values. Hopefully, those core values include respect, collegiality, and equity. Creating a law firm culture and environment that supports lawyers (and staff!) and treats each employee like a human being is central to cultivating a productive and supportive work environment.
All of this is good for your people, good for your firm, and good for your bottom line. So, consider these tips that will help you build a better culture at your law firm.
Money talks, but so do benefits and paid time off. The best way to ensure the satisfaction of your lawyers and staff is to offer salaries and benefits packages that are competitive in the market.
We understand that this is easier said than done — you’re the one balancing your budget at the end of the year, not us. But one of the best ways to spend your firm’s revenue is by paying your team and staff competitively, thus showing them their value to the firm. A higher salary means higher retention rates and thus less training of new associates and turnover of client contacts (we’ll get into this more below).
Valuing your team also includes promoting internal pay equity. The gender pay gap is no secret, and it’s larger for women of color. Your law firm can both promote equity and look out for its bottom line by offering all employees fair and competitive packages regardless of their gender or racial identity. By paying your staff thoughtfully and re-evaluating their compensation regularly, your firm will show concretely (read: in cold hard cash) that it values its workforce.
Creating a healthy firm culture requires healthy employees. There are several thoughtful ways to support your employees and thus create a great firm culture.
One of the biggest issues for lawyers is burnout. One way to combat it is to monitor the hours of your individual attorneys and apportion workload accordingly. This means that if you notice one associate has been billing 12 hours a day for a week straight, it likely means that she needs support, and you may need to reallocate her workload.
Overwork isn’t good for anyone: the quality of the legal work suffers, and your lawyers are more likely to become frustrated and disengaged.
Though secondary to a better work-life balance, recognition goes a long way. If one associate is key to a big settlement, give them a shoutout at the next team meeting or in the firm newsletter. If a partner recently won a big pro bono case, it’s appropriate to do the same. Letting your lawyers know that you notice their hard work is important to employee satisfaction.
The pandemic taught us many things about office life, including that it’s not for everyone and that many people can be just as productive (maybe even more productive) working from home. By offering flexible work arrangements, including work-from-home options, your firm can easily support its lawyers and staff.
Constructive feedback and encouragement are all important components of professional growth for lawyers. This proves especially true for junior lawyers and new staff members. By providing individualized feedback and having one-on-one meetings (not just waiting for end-of-year performance reviews), your lawyers will feel supported in their learning.
To encourage development, find out what your lawyers and staff members are most interested in learning about. This gives junior lawyers and other employees the ability to both shape their careers and get excited about their practice. In turn, this will motivate them to deliver better work.
U.S. Supreme Court Justice Potter Stewart said it best: I know it when I see it. You know when your law firm’s culture is healthy, supportive, and working. You can also sense when things are tense and some readjusting is needed.
Much of what makes a law firm culture good or bad comes down to one thing: respect. Do your lawyers feel respected by the firm? Do staff feel respected by the lawyers? Does everyone feel like their time and efforts are being respected? These are all important questions to ask as you both begin to create and reimagine your law firm’s culture.
Open communication is key here. A good law firm culture prioritizes communication. Lawyers and staff alike should feel empowered to communicate with firm management on all topics, including serious subjects like pay, discrimination, workloads, and wellness. It also means that you should also open the door for more business-oriented discussions, enabling your team to share innovative ideas for client development or interesting CLEs and conferences.
Make sure that your law firm also follows through. Open communication without results is just talking. So, if you know that an employee is struggling, help them. If an associate has a great idea, listen and then help them achieve it. Your law firm will be a better and more productive place if you can do these things.
A great law firm culture can help grow your firm in two very important ways: lawyer, staff, and client retention and recruitment.
By having a strong and supportive law firm culture, you’ll retain more lawyers and staff. Turnover is not good for your law firm in any respect. It requires outputting significant onboarding and training efforts, all of which are nonbillable and expensive. Additionally, the integration of lateral associates can be difficult for all parties. Fewer lawyers in a practice group often means that too much work is shared by too few lawyers, thus leading to burnout and possible resignation. It becomes a cyclical problem.
The best way to address retention issues is to not have them by supporting your lawyers and staff in all the ways addressed in this article. Retained lawyers mean greater team synergy and harmony, higher productivity, and a friendlier workplace.
Retaining your clients is just as important. No one (and we mean it, no one) wants to be fired by a client. Your firm’s culture is central to being client-centric. It should go without saying, but treating clients with respect and dignity is essential. If your law firm is staffed with positive, responsive, and productive lawyers, you’ll make your firm more attractive and competitive to the clients that pay the bills. This holds true for all firms: big, medium, small, or solo.
Your law firm’s culture (and reputation) is particularly important when it comes to recruitment. People talk, and culture plays a big role in getting top recruits. Think about it: would a top recruit with numerous options go to a law firm known for burning out its lawyers or not caring about its culture? Our guess is no.
Your law firm’s brand is indicative of its culture. Having one focused on positivity, collaboration, and collegiality is imperative for both short- and long-term growth.
The legal profession has never been representative of the general makeup of the U.S. population. This is changing, and your law firm can and should be part of that change. However, your law firm should not only be committed to hiring diverse attorneys and staff but also to retaining them. A positive and inclusive law firm culture is the best way to do so.
Diversity is important to your firm’s growth Different perspectives make for more innovative thinking and a more fulsome representation of clients. With different and varied voices at the table, you’ll be able to consider issues from all angles and come up with creative solutions not possible otherwise.
In short, a diverse and inclusive legal team is an asset to your law firm and a boon to clients. Inclusion and representation are important factors in an equitable firm culture and are good for the longevity of your law firm.
Your lawyers and staff want to work at a law firm that offers competitive pay, meaningful collaboration, and authentic collegiality. Support and a commitment to diversity and inclusiveness should also be included to boot.
All of this is achievable; you just need a good plan and open lines of communication. Both your staff and bottom line will thank you.
Where do you turn when you’re looking for the best sushi spot in town? What about when you’re looking for a reputable accountant? Or a recommendation for an electrician? We’d bet our bottom dollar that you’re searching online and reviewing websites and reviews.
Your potential clients are doing the same thing with your legal website. This is why it’s so important to have a good one. Like they say: you never get a second chance to make a first impression.
Your law firm’s online presence is the key to turning potential clients into paying ones. We understand that it’s hard to know where to begin and when to begin again. In this blog post, we’ll help get you started with pointers, tips of the trade, and design inspiration.
You’ve got this.
Before we get too far into the weeds, let’s start with the basics. We recommend reviewing this glossary of key legal website terms before diving into this article.
A CTA entices your website visitor to take the next step and get into contact with your law office. CTAs typically come in the form of phrases or buttons that encourage website readers to “contact us now” or “click here for more information.” CTAs make it easy for visitors and other leads to get more information and, hopefully, get into contact with your firm.
Conversion rates evaluate the effectiveness of your law firm’s website. Put simply, your conversion rate is the ratio of people who visit your firm’s website (or click on an ad) compared to people who convert into a lead. With the right reporting tools, your law firm can track how long a visitor stays on your website, which pages they view the most, which pages have the highest bounce rates (e.g., visitors leaving the site), which visits resulted from organic searches, and how many visitors turn into leads. Conversation rates are powerful tools for improving efficiency.
Landing pages are web pages created for specific marketing campaigns. They have a single goal: converting visitors into prospects. A visitor arrives at a landing page most often after clicking on a link in an email or ad from a search engine or social media. To be most effective, your landing page copy has to be persuasive and centered around getting your visitor to take a specific action (like signing up for a free consultation).
SEO is the practice of optimizing a website to boost its online visibility. To improve your law firm website’s visibility, you must make your website relevant to users’ searches. That means your website content has to reflect the terms that users type into the Google search bar. The more relevant your content is to a user’s search terms, the more likely your content will appear at the top of a search page.
What makes anything stand out? It’s usually some combination of uniqueness and crisp design. The logic is no different for your law firm’s website.
You know how competitive the legal market is, and it’s important to give your firm the upper hand whenever and wherever possible. Good law firm web design is an easy way to do so.
When getting started with or revamping your legal website, we recommend following these principles to help it stand out.
The best law firm website is design-forward. Your website should anticipate its visitors’ needs and provide helpful design solutions. The user experience on your firm’s homepage and website is critical to ensuring that website visitors stay long enough to learn about your firm.
Given this, we recommend minimalistic streamlining. Don’t you hate it when a website bombards you with distracting animations and endless pop-ups? Your legal website should focus on professionalism with a bit of flavor. Opt out of the cluttered homepage and into something more sleek and high-quality. You don’t want to lose potential clients before they even get to the name of your firm.
Your firm brand should also be clear based on your lawyer website design. Typography, color palette, and font choice set the tone for the perception of your law firm. You can convey that your firm is contemporary and fresh by selecting a minimal and simplistic sans-serif font. A serif font can do the same but instead convey legacy and lineage.
There’s also room for creativity with your law firm website design. By choosing a unique, eye-catching design, you can set your law firm’s website apart from all the lookalike pages on the internet and stop possible clients from scrolling on by.
The best lawyer websites are accessible. As you know, accessibility can mean a lot of things. First, consider how your content (think blog posts and practice areas pages) will appear in layout. You want your website and all of its content to be accessible on all devices. A potential client should be able to read your firm’s newsletter on a cell phone, tablet, or computer. Remember to account for different browser types.
Further, your website should bolster accessibility with an intuitive and user-friendly layout. Ease of use is critical. We recommend making use of both bold headers and white space. Without these things, all the great content you’ve created may go to waste.
You should also make sure that people who have impairments can understand the content on your site so it is compliant with the Americans with Disabilities Act (ADA). You are required to make sure your website accommodates people with disabilities. Here are some steps to take:
Attorney websites must be more than a homepage. An individual practice page for each legal service that your firm offers will enhance the user experience and encourage visitors to linger. You should also include pages for engaging attorney biographies and pages that detail your firm’s expertise, case studies, and testimonials.
Your law firm website should include CTA buttons on each page to make it simple for prospective clients to inquire about your law firm’s services. CTAs encourage website visitors to fill out a contact form to provide their contact information (think email and phone number). By having visible CTA buttons, you’ll be able to connect more easily with folks who might become new clients.
Whether you are a personal injury lawyer, work in real estate law, or run a small criminal defense firm, we highly recommend outsourcing the legwork to the marketing experts to help build you a new website or revamp your current one.
The best law firm website designs are specific to your law firm. That means you have to think a bit about your firm’s identity and goals. Your website’s goal is to attract new clients, but before you put the cart before the horse, you’ll need to think about who those new clients are and how they might benefit from your firm’s legal services.
Start with inquiries into your firm’s target audience. Who are they? Where are they? Might they need specific family law advice or general guidance on how to create a parenting plan? Once you have a grasp on the audience, you can begin building or revamping a website to meet their discreet needs.
Once you’ve handled the theoretical, it’s time to move to the practical: graphic design and website features. If you’re new to web design, we recommend using a template to get started. We also recommend choosing wisely. Your choice of a template will inform a prospective client’s first impression of your practice.
When selecting a template. consider the following factors.
We know that you know how important SEO is. It’s the most cost-effective way to attract new clients and build your firm’s book of business. If you boost your SEO, your website will be primed to find and engage prospective clients.
When selecting a template and website builder, make sure they come with SEO tools that you can use to optimize your site. The best practice is to pick a template that allows your firm to update each page’s metadata and use keywords. We also recommend using a website builder and template that provides a sitemap to specific search engines.
If you or someone else in-house will be handling the design process, start simple and intuitive. Find the right balance between all the bells and whistles and something that might be too simplistic (you at least need some color in your color scheme). Consider starting with a law firm WordPress theme or a drag-and-drop page builder.
Your firm is unique, and your selection of template should showcase that. This is essential for both design and connective purposes. If it’s important that clients be able to make appointments online, pick a template that supports that function. If you’re looking to update your blog daily, make sure that your selected template has the capabilities for it. Personalization of your selected template through either built-in features or third-party plugins is key to setting your website apart from the competition and showcasing your firm’s uniqueness.
Many firms choose to outsource the legwork of SEO and website design to web design experts who know the ins and outs of creative design. These experts take the headaches of web work away so you can focus on helping clients.
After thinking about your firm’s core message and considering the above tips on style and design, the next step is to dig into some great examples of inspirational law firm websites. The below websites are some of the best. Notice how each website establishes the law firm as professional and reputable while also being stylistically interesting.
The Sisk Law Firm website is immediately authoritative. The color scheme of deep blues and blacks conveys professionalism and competency but isn’t too dark or overwhelming. The homepage clearly sets out the law firm’s bankruptcy specialization, allowing visitors to see both the breadth and depth of the lawyers’ expertise. The homepage also states that the law firm offers free consultations, which will go a long way in the bankruptcy context.
Similar to the Sisk Law Firm, Slape & Howard has a signature color scheme. The navy blue and yellow palette strikes the perfect balance of professional yet approachable. The firm’s tagline, “We're Here When Bad Things Happen to Good People,” is displayed prominently on the homepage, indicating to visitors that the firm does plaintiff-side work. The website also includes helpful accessibility features such as multiple translation options and the ability to make the website font larger and more visible.
The Law Offices of John Della Rocca website takes an immediately local approach. The website indicates clearly that the firm practices in the Philadelphia area and lists specific case results there. The homepage also states that the firm has adapted to the new reality of COVID and has video calling capabilities. The firm’s contact information is displayed prominently and notes that free consultations are available.
If you are looking to take your law firm’s website to the next level, we recommend working closely with marketing professionals that can do it all.
You should re-evaluate your legal website yearly or whenever your firm goes through a significant alteration. Design tastes change, and your website should keep up with current trends. We recommend looking at peer firm websites as a metric for comparison when it comes to design. You’ll be able to get a feel for the appropriateness of your own legal website this way.
An important component of this evaluation is tech. Does your law firm’s website feel outdated? If so, it might be time to switch templates or webpage hosts to something more modern and capable of supporting plugins. Backend tech is always evolving, and keeping up is an important part of staying in the game.
Tracking your conversation rate and the general effectiveness of your website can illuminate where your site is struggling and help you make informed decisions on redesign. If visitors are always bouncing on one page, it’s probably a good idea to redesign it.
You should also re-evaluate your law firm website in connection with an office move or change in practice area or expertise. This sort of assessment doesn’t require a radical design transformation, but changing this information will ensure that your website is up to date and will show clients that you’re detail-oriented.
Every year, you should also schedule an evaluation of your website to make sure it is still ADA-compliant. Refer to the list of steps above. You can also visit ADA.gov for more details on website compliance.
Following the tips and tricks mentioned in this article can help accelerate the performance of your law firm’s website. Through compelling web design, enhanced SEO, and a keen sense of self, your firm will be off to the races. The right tools, solutions, and marketing experts are here to support your firm along the way.
More so than in other practices, personal injury lawyers must sell their services to possible clients. This is where a good website is key. The best personal injury lawyer website communicates who your law firm is, what services you offer, and why clients should choose you over other lawyers. Potential clients also may be seeking out your personal injury firm during a period of stress, and your firm’s website and related content should recognize that. With your website, you’ll want to showcase your firm’s competency, both emotionally and legally.
In this article, we’ll run through what makes a great personal injury law firm website and provide examples of some of the best.
To stand out in the crowd, your personal injury attorney website should have a homepage, descriptions of your practice areas, lawyer bios, testimonials, case studies, and resources.
Your website’s homepage must state clearly that you practice personal injury law. It should also communicate why clients should hire you by including easy-to-read, SEO-optimized headings that establish your credibility and set forth a clear core message.
Design is key here! You want to encourage prospective clients to stay on your website by providing a top-notch user experience. Don’t include too many banners or cluttered “click here" buttons; a streamlined and clean homepage communicates professionalism. Finally, your homepage should prominently announce how to get in contact with your firm.
Every area of expertise in your personal injury practice should have its own page that describes your firm’s experience. Do you practice in car accidents? Slip and falls? Insurance bad faith? Wrongful death?
By including specifics, you’ll be in a stronger position to capture possible leads. It’s important to explain in detail the types of matters your firm handles and give a list of representative cases so that clients understand that you have been there and done that.
A personal injury case is usually very close to home — clients who come to you for help may be injured or in a vulnerable position. You can help prospective clients feel comfortable reaching out by providing lawyer and staff bios; having a face behind the words on a page is always helpful.
We recommend highlighting your approach to personal injury cases or something in your background that will make you stand out to a prospective client. If your firm is smaller and staff will be interacting with clients and prospects, it makes sense to include a bio for them as well.
Include positive testimonials on your website to build credibility with prospective clients. You might also share case studies that show what results you’ve achieved for clients. If you won a big car accident settlement for a client, consider including it.
The same goes for smaller wins like dog bite or neglect cases. To personalize case studies and testimonials, ask former clients to share a photo or record a short video about how you helped them. (You can repurpose these photos and videos on your social media channels too.) These success stories should be uplifting and positive. News snippets, badges, and certificates will also go a long way in building a positive reputation for your personal injury law firm and helping the community learn to trust in you.
This is the area where your firm will build the most credibility. You may include blogs, news about your firm, white papers, ebooks, and other downloadable content that will convince visitors that you are an authority in your practice areas.
Another popular item to include is frequently asked questions (FAQs). Not only will FAQs help you land higher in the search engines when clients type legal questions into their search bar, but they also give you a chance to show off your knowledge of personal injury law.
Your personal injury law firm website should focus on two things: subject-matter expertise for your various legal services and optimization for the web. By prioritizing these core elements, your website will not only increase its number of visitors but also get them to stay.
Personal injury law is complex and showing off your firm’s subject-matter expertise is key to letting prospective clients know that you can help solve their problems. So, your website should showcase your law firm’s authority and knowledge.
However, building authority does not necessarily mean having an authoritative tone. The best way to build authority for your personal injury law firm is to know your target audience and to address them specifically. The copy on your truck accident page should differ from that on your nursing home neglect page. You’ll want to strike the tone of compassionate competence in your wrongful death copy but will probably want something more professional for your product liability page. Knowing who you’re addressing will convey knowledge and competence to prospective clients and help you land them as paying clients.
Your website should also be backed up by in-depth, expertly written content. By focusing on your target audience with your firm’s website, you’ll establish your law firm as both client-centric and approachable. As applied to your personal injury law firm’s website, your goal with content creation should be to showcase your law firm’s work, practice areas, and lawyers. To get started, ask what questions your target audience and leads might have. Consider questions like these:
We then recommend answering these questions by creating legal content such as blog posts, social media posts, videos, webinars, and even white papers. By focusing on your target audience with your firm’s website, you’ll establish your personal injury law firm as both client-centric and approachable.
We’ve spoken extensively about the wonders of optimization and how it can make your firm’s website more visible. Boosting your personal injury law firm’s website is no different — it remains the best and most cost-effective way to attract new clients and build your firm’s book of business.
SEO is the practice of optimizing a website to improve online visibility in search engine rankings by using certain relevant search terms in your created content. The more relevant your content is to a user’s search terms, the more likely it is that your content will appear at the top of a Google search page. Your law firm website will best find and engage prospective clients if you boost your SEO. We recommend getting started by researching keywords related to your practice as a personal injury lawyer.
Local SEO is also essential to optimizing your law firm’s website. Optimizing your firm’s presence on Google Maps, Google My Business, and Yelp can help establish your personal injury firm as the reputable, go-to one in the community.
Your law firm website design is so important. You’re competing with other personal injury firms, and a compelling user experience might be what snags the next client for you. Your website should be functional and accessible first. Every design decision you make for your personal injury firm website should ask the following question: will this help potential clients find and then choose my law firm over others?
Picking the right font for your website is important, and so is creating a compelling visual design and color scheme. Consider how your created content (think white papers and lawyer bios) will appear when laying out your website. The best legal websites can be interacted with on all devices (cell phones, tablets, computers, etc.) and on all browsers. Your law firm website should also be laid out intuitively and be friendly and easy to use and navigate, with clear headers and white space. Without these things, all the great content you’ve created may go to waste.
Your personal injury law firm website should also include call to action (CTA) buttons to make it simple for prospective clients to inquire about your firm’s services. CTAs encourage website readers to fill out a contact form to provide their information. Many of your prospective clients will be visiting your personal injury website for guidance and answers. By having visible CTA buttons (maybe even one that offers a free consultation), you’ll be able to connect more easily with folks who might need your firm’s services.
Many personal injury law firms choose to work with outside law firm marketing experts to build their brand with web designers and marketing strategists. These experts know the ins and outs of web and template design and have access to advanced marketing tools that will help you build a clean, impactful law firm website. Bringing in a digital marketing services team can help your firm figure out the best way to increase its client conversions.
The best personal injury firm web designs are updated each year. We cannot recommend enough the ease of working with marketing professionals to stay on top of the trends and ensure that your website is competing. Below are personal injury law firm websites that exemplify the points discussed in this article. Each website highlighted below establishes the law office as an expert in personal injury law and helps them reach a larger audience, therefore generating more leads.
The Denning Law Firm is a great example of a personal injury law firm website that has it all. Its lawyers have created helpful pages for visitors to access additional information regarding its firm’s expertise, and they clearly sublabel each area of personal injury law that they practice in (e.g., product liability, medical malpractice, and construction accidents). Denning’s blog is updated regularly with information and resources, helping clients understand their need for legal counsel and support. The website also features an “In the News” tab where prospective clients can learn about the firm’s recent wins, gaining the firm social prioof and giving the prospect an understanding of what Denning can do for them.
Paul Benson Law Firm is a law firm specializing in personal injury law, including car accidents, slips and falls, and pedestrian accidents. The site’s homepage is clean and concise. It features the attorney’s succinct firm statement as well as links to landing pages showcasing the firm’s expertise in personal injury law. It is client-centric, written in an appropriate and authoritative tone, and features a “get in touch” CTA. We also note that the firm logo is distinct and interesting but still professional.
Zwick Law is another law firm specializing in personal injury cases. The firm’s homepage is approachable and clean and includes various case results suggesting the firm’s superb reputation to website visitors. The website also features a compelling attorney biography page with easily accessible contact information, including phone number, as well as a blog that is updated regularly with relevant content, improving the website’s SEO.
Your firm depends on a steady pipeline of prospective clients. The best way to keep and acquire new clients is through a compelling website.
By using legal marketing tactics that enhance your site’s visibility, including increasing your website traffic by implementing SEO and improving your content generation, even small law firms will be optimized to compete for new leads and prospective clients. The right tools, solutions, and marketing experts will help your personal injury law firm stand out.
Whether you’re about to write a memo or a brief, it’s hard to stare at a blank page. Now, it’s even harder if that blank page is the website for your law firm.
When you’re starting to plan your website, there are countless things to consider: whether to outsource the work, what website tools to use, and what your budget should be, to name a few.
But it doesn’t always have to be that hard. If you choose a template for your website design, especially one that has built-in flexibility, you can get up and running much more quickly than if you were to design your website from scratch. Depending on the template you choose, it can not only make creating your website easier but also ensure that you have a consistent, clear brand.
It’s a lot to consider! So, in this article, we’ll help you get started. We’ll introduce what makes a good attorney website template and what to look for when selecting one for your law firm.
You want your law firm website to help clients discover and then choose your law firm. We’ve waxed poetic about the importance of a good legal website. If you’re new to online marketing, getting started is as simple as selecting the right template.
Your choice of template will impact a client’s first impression of your firm. The right template for your firm depends on what your law firm wants to achieve with its website (e.g., selling the abilities of your lawyers or getting prospective clients to fill out a contact form).
When selecting lawyer website templates, we recommend keeping three rules of thumb in mind.
Use a website builder and template that feel intuitive to you. Many templates may claim to have all the bells and whistles, but when it comes down to it, they’re just impossible to actually use. (And some of them might cost you an arm and a leg if you want to customize them.) Others might be too simplistic and won’t allow you to create an engaging or attractive lawyer website.
The key is to find the right balance for your firm and reap the benefits of more leads and potential clients. If you’re handling the creation of the website yourself, consider starting with a law firm WordPress theme or a drag-and-drop page builder.
Use a website builder and template that allow your firm to personalize your website’s pages. There may be features that are important to your firm, such as the ability to book appointments online, the capacity to host a live chat, or the ability to support a chatbot. It’s important to figure out which personalized components are important to your firm and then ensure that the template selected can support them. Functionality is key!
Personalization of your selected template through either built-in features or third-party plugins (e.g., widgets, Elementor page builder, Visual Composer, WooCommerce, WPML, or other lawyer WordPress theme plugins) is key to setting your website apart from the competition and showcasing your firm’s uniqueness.
Consider, for example, Bootstrap, a free, open-source, front-end development framework that can be used to create a legal website. As a framework, Bootstrap includes all your basics for a responsive design and is built on HTML, HTML5, CSS, and JavaScript.
Whether your firm specializes in ecommerce or personal injury law, an optimized website will help it attract new clients. Search engine optimization (SEO) improves your law firm’s website to boost its online visibility in search engines. For instance, Google search results rank the responses to a user’s inquiry based on the content of webpages. Thus, the more relevant your content is to the search terms entered, the more likely that your content will appear at the top of a search page.
Your selected template and website builder should have the right SEO tools to optimize your website. For optimal results, pick a template that allows you to update each page’s metadata, including the page’s meta description, and use keywords. We also recommend using a website builder and template that provides a sitemap to specific search engines.
Many law firms choose to outsource the legwork of SEO and site design to web design experts who know the ins and outs of web and template design. These experts take the headaches of web work away so you can focus on helping clients while they find ways to attract a pipeline of future business for your firm.
The user experience of your law firm’s website is critical: you want visitors to stay put, engage with your content, and then hopefully get in contact with your law office. We cannot emphasize enough the importance of your law firm's website. A thoughtful website design will keep web visitors engaged while also guiding them along in selecting your firm for legal services. However, a cluttered homepage filled with moving banners, animations, and endless pop-ups won’t convey your firm’s capabilities and might even cost you possible leads.
We recommend that your web design and layout be multipurpose: functional, accessible, and interesting. Ask yourself the following question as you make decisions: will this design and layout help potential clients find and then choose my law firm? Select the template with that question in mind. The goal is to convert leads into paying clients (and to get folks down to your legal offices).
As you focus on how to get the most out of your template, consider the following elements.
To create a compelling visual design, you’ll need forethought. Consider how visual content like lawyer headshots, videos, and graphics will appear on your website. The template that you select should not just support but also highlight this important content (think parallax display and retina-ready images). Many attorney WordPress themes have these features built in.
For example, your homepage announces who your firm is and why clients hire you. It’s also the first impression that you’ll make to prospective clients. Be sure that your law firm template complements any images you intend to display on your homepage, including in the header. Your chosen template should support (and not clash with) your firm’s logo design and color scheme. When picking a template, consider where your logo and other visual content might appear and adjust accordingly.
Additionally, the best web design is built on a responsive template. That means your website should adapt and look good on all devices (cell phones, tablets, and computers) and on all browser types (Google Chrome, Safari, and Firefox). Friendliness and ease of use are also important and will make navigation easier. The right template selection and design will ensure a positive user experience with your legal website.
When selecting your website template, give thought to the content that will be displayed on each page. For example, consider the template that you’ll use for your firm overview page as opposed to your lawyer and staff bio page. You’ll also want to carefully choose the right font for your legal website. This decision requires balancing readability, messaging, and authority.
The copy on your firm overview page should explain clearly what your firm does. Ask questions like these:
For your firm overview page, you’ll likely want a simple template with a singular focus on your firm’s core messaging.
In contrast, your lawyer and staff bio pages are intended to help potential clients get to know the folks who keep your firm running. This page will contain more information than your firm overview page, so the template for this page will be different.
We recommend a template that offers tabs for various aspects of a lawyer’s bio: law school attended, bar admissions, practice area expertise, and even client testimonials or case studies. You’ll also want your website to be able to link to secondary content, like your firm’s social media pages.
The website builder that you use should provide data on your website’s analytics. Without this valuable information regarding your potential clients’ behavior, it’s hard to track web traffic to certain landing pages and even harder to optimize your overall marketing strategy.
Your firm’s brand is critical, and your online presence is an essential part of your brand. The template that your law firm chooses for each aspect of its professional services can either reinforce or hurt your brand.
Before you choose a template, consider the basics outlined in this article. And, if you have any questions or decide that you’re in over your head, online marketing experts are ready to help you.
Your law firm needs a marketing strategy to compete. While it’s easy to defer developing a smart marketing strategy because your firm is busy, we promise that it’s time well spent. Without it, your firm will be relying on word-of-mouth referrals and stunting its growth. To best grow and sustain itself, your law firm needs to attract new business. Having a concrete marketing strategy is the most effective and efficient way to build a pipeline of new leads.
In this article, we’ll cover best practices for building a marketing strategy and offer tips on how to market your law firm. Let’s get started!
Law firm marketing is used to attract (and hopefully convert) potential clients to your firm. It’s an important part of developing successful strategies to grow and sustain your legal practice. And it’s not only for big law firms! Small firms, boutiques, and solo practitioners alike can all benefit from a marketing strategy. Basically, developing a marketing strategy requires putting thought into your firm’s needs and mapping out actionable steps to meet those needs and build your roster of clients.
Your law firm runs because of one thing: a continuous stream of paying clients. But maintaining a profitable level of client activity is a real struggle for many small firms and solo practitioners. Acquiring new, paying clients is not an easy process, especially when your firm is just starting out. A successful law firm marketing strategy can help fix this. By marketing your law firm efficiently, your firm will generate new leads and increase its opportunities to acquire new clients. New clients mean more billable hours, which means more profit. All of this starts with a good law firm marketing strategy.
Creating and then enacting a good law firm marketing strategy is a multi-step process. The key steps are knowing your law firm, identifying your target audience, considering your competition, defining your goals, and then executing the strategy.
Patience is also key in this process. It’s unlikely that your law firm will get it all right on the first try. Your marketing strategy will require adjustment to reflect shifting needs and priorities. The best law firm marketing strategy is flexible, so just know that whatever your firm decides upon now is not set in stone.
Why does your law firm exist? The first and most important step in developing your law firm’s marketing strategy is to figure out your firm’s core message and positioning.
Your firm’s core message is what you want clients to know about your law firm. It should address your current and aspirational clientele and emphasize your firm’s strengths. The clearer your idea of your firm’s core message, the easier it is to determine its trajectory.
As you consider these things, your firm may find it helpful to outline the types of legal services that it offers. Questions to start with should include these:
· What type of clients does your law firm usually serve?
· How many clients do you serve per year?
· What practice area does your firm specialize in?
· What are your law firm’s strengths?
· What are your law firm’s weaknesses?
The answers to these questions will help your firm begin to craft its lawyer marketing strategy.
Without identifying the folks who might need your law firm’s services, it’s hard to know how to tailor your firm’s marketing activities. A steady understanding of your firm’s target audience is the best way to determine the focus of your law firm’s marketing efforts.
Important factors to consider regarding your target audience include geographical location, age, gender, income, and occupation. If businesses are your law firm’s main clientele, consider your typical client’s size, geographical location, and industry. By knowing your target audience and considering them when making marketing decisions, your law firm will optimize its efforts and reach people most in need of its services and thus most likely to turn into paying clients.
The legal market is competitive. One way to stay ahead is by analyzing the market and considering your competition. Conduct a market analysis by evaluating your target audience, the size of business opportunity in your area to serve that audience, and possible practice area expansions. Think about the level of competition in your practice area and location when creating your law firm marketing tactics.
For example, your tactics will differ if your firm specializes in executive compensation in a competitive market like New York City or if you’re a solo practitioner in a small New England town. The best law firm marketing strategy considers market opportunity and possible market share.
What do you want your law firm’s marketing strategy to achieve? Think in three-, six-, and twelve-month increments. We recommend setting SMART goals for each timeframe and re-evaluating them regularly.
The key factors to consider when defining your law firm marketing strategy goals include the number of new clients your firm wants to acquire, the number of clients you expect to retain, the firm’s projected and current revenue, the firm’s practice area expertise, and the number of team members you plan to hire and retain. To best envision your goals, your law firm should consider questions like these:
· Is generating new leads your main focus?
· Does your firm want to expand into new regions or practice areas?
· How much of a concern is your firm’s bottom line?
· Is your firm in major growth mode?
Once you’ve determined your law firm’s marketing strategy goals, you can decide where to focus your firm’s efforts and how to get the most out of the capital that you spend on marketing.
When creating or revamping your law firm’s marketing strategy, consider early on who at the firm will be the head of marketing and who will make up the larger marketing team. We cannot stress enough the benefits of outsourcing the legwork to marketing agency experts who can help you devise and implement your legal marketing strategy (and who won’t blow your budget).
Remember to keep your target audience top of mind when devising what marketing channels your firm will pursue. For example, if you practice in trusts and estates, a Twitter campaign might not be the most fruitful use of your firm’s marketing funds. However, if your firm practices in tech mergers and acquisitions, a LinkedIn campaign might be the right place to advertise.
Though they sound similar, your marketing strategy and marketing plan are distinct. Your law firm's marketing strategy is the connective tissue between your law firm's goals and your firm’s ongoing marketing efforts. Your strategy is based on the theoretical, focusing on the why behind your decisions. Why this marketing goal? Why this target audience? Why these legal services?
A law firm's marketing plan defines the specific actions that your law firm is going to take to execute its strategy. Just as you might outline a business plan, your law firm's marketing plan should be well-structured and detailed. Your marketing plan will include specific actions like digital marketing, the creation of a law firm website, content marketing, email marketing, or enhanced search engine optimization.
Having a sound law firm marketing strategy plus an actionable law firm marketing plan is key to keeping your firm top of mind for potential clients. But because marketing is outside the skill set of the typical legal professional, many law firms choose to work with outside expert marketing strategists who know the ins and outs of law firm marketing.
Your firm’s marketing strategy should be primarily digital. Sure, you can plaster your firm’s name on a billboard, but you’ll likely get more bang for your buck with online advertising on targeted websites. More now than ever, life is happening digitally. By focusing your efforts on digital marketing like increased search engine optimization (SEO), blogs, newsletters, and ads, you’ll ensure that your law firm reaches a wider but curated audience.
Another important component to consider is your marketing budget. What is it? To figure this out, your law firm will need to identify its goals and determine the revenue you need to achieve those goals. It’s important to be realistic here and to know that as your firm begins to reap benefits from its marketing strategy in the form of new clients, revenue will increase, and, in turn, your firm’s marketing budget can increase too. Once you’ve created a budget, try to stick to it, re-evaluating it as necessary.
Your legal marketing strategy is an essential part of your firm’s growth. As with any important matter, there are some must-haves that your firm should include in its marketing strategy.
Your law firm's website is the most important marketing investment you’ll make, and grabbing the attention of leads and prospective clients is its primary goal. The design of your legal website should be functional, interesting, and accessible. You only get one opportunity to make a first impression. We recommend asking yourself the following question during the design process: will this web design help potential clients find and then choose my law firm? Your design decision-making should revolve around that question.
Your Law Firm Website Design Inspiration 101 - Centerbase must be simple, clear, and uncluttered. A website visitor should know what it is that your law firm does. We recommend that the most important content appear “above the fold,” meaning that a visitor can see it without having to scroll. Use high-quality photographs, an aesthetically appealing color scheme, a well-thought-out font, and enough white space to entice visitors to linger on your page. Consider how certain content, like lawyer bios and video marketing, will appear when laying out your website. The best legal website permits content to be interacted with on all devices — cell phones, tablets, and computers — and on all browser types. A positive user experience is critical.
We also recommend that your website include call to action (CTA) buttons. Your CTAs should encourage visitors to take action, whether that’s reading more of your website or giving your firm a call for a free consultation. Prominently place your contact information, including your phone number and email, in several places on your website. This is the best way to get web visitors to convert into potential clients and build your legal directories.
You want your marketing strategy to help your law firm generate new leads, engage possible clients, and boost your firm’s SEO. SEO improves your law firm’s website by increasing its visibility in search engine results.
Here’s how it works. Google search engine results rank the responses to a user’s inquiry based on the content of web pages. Thus, the more relevant your content is to the search terms entered by the online searcher, the more likely that your content and thus your firm’s website will appear at the top of a results page. We recommend conducting keyword research to figure out what words your target audience is searching for.
SEO is also measured by the quality of your law firm’s web page. That means metrics such as web design, readability, the quantity of website traffic, and backlinks matter. Improving these important SEO metrics will increase your overall law firm SEO, leading to increased searchability and visibility (and hopefully new clients in the process).
Local SEO is another important aspect of your legal website’s overall SEO. Your law firm can optimize its geographic reach through local SEO, helping to establish your firm as the go-to in your community. To begin maximizing your local SEO, think about topics that will appeal to clients in your target geography. For example, you might write an article explaining contributory negligence in North Carolina or a blog post about tortious interference with contracts in New York.
If an organic search leading to your firm’s website isn’t generating the results your marketing team had hoped for, paid search marketing campaigns are another marketing tool to consider. We’ll cover the basics of the three main types of digital ads: pay per click, pay per lead, and Google’s Local Services ads.
· Pay per click: With pay-per-click (PPC) advertising, your firm only pays for the number of “clicks” it receives from online users. For example, your firm’s ad is featured on a given platform (a website, social media, a search engine), an online user clicks on the ad, and then your law firm pays for that click. It seems like a simple process, but optimization requires strategic thinking and regular re-evaluation. As with SEO, research is important here. Your law firm will need to conduct research on keywords, organize those keywords into logical groupings, and then link to the correct landing page of your website to hook the lead as quickly as possible. PPC is a great tool to get your law firm out there, but to best optimize your results, we recommend working with marketing experts.
· Pay per lead. With pay-per-lead (PPL) advertising, the amount that your firm will pay for an advertisement depends on the number of leads acquired. Typically, your law firm will be able to define what constitutes a lead and thus only pay when those requirements are met. An example of a PPL arrangement is one where a firm pays by the number of leads who provide their contact information. A PPL arrangement is a great option for small law firms or solo practitioners who want their law practice to grow but don’t yet have the capacity for dozens of new clients.
· Google’s Local Services ads. With Google Local Services ads, your law firm can connect with people who search on Google for services that your firm offers. It works like this: your firm’s advertisement will show up for customers in your geographic area who search for legal services related to your firm. Similar to standard PPL, your law firm will only pay if the lead calls or messages directly through the advertisement. These Google ads are relatively new and require multistep verification and an otherwise fairly rigorous process. As with other advertisement strategies, Local Services ads should be optimized to showcase your law firm’s expertise. Relatedly, we also recommend Facebook ads as a route to grow your firm’s online visibility.
In connection with each paid advertisement method, you’ll also want to set up landing pages where clients who click on your ad can get more specific information about your firm. To be most effective, the content on your landing page should be both persuasive and centered around getting your visitor to take that next step of getting in touch with your firm.
· Content strategy. Your law firm’s content strategy is an important component of its marketing strategy. Any content created should be high quality, showcasing your firm’s excellent work, practice areas, and attorneys on staff. If your law firm is after a long-lasting online presence, integrating content marketing into its overall marketing strategy is key. To begin, consider what questions your target audience might have. Does your firm mostly service parents in custody disputes? Folks suffering from injuries in connection with personal injury claims? Businesses trying to best protect their trademarks? Once your firm has considered these topics, it should create regular content addressing them, such as blog posts, social media posts, white papers, webinars, and even a podcast or two.
Social media marketing is an effective and low-cost marketing tactic for your law firm, and it should be included in your overall strategy. Get started with Facebook, Google Business Profiles or Google My Business, Yelp, and LinkedIn. Your law firm’s online presence should be friendly, and you should post regularly. Your overall strategy should be to create ties with the community as well as to establish your firm as an authority in your practice areas. While there are many marketing services, we recommend the services of an A+ marketing team to get your firm started on its social media campaign.
An email marketing strategy is another cost-effective tool to consider and one that allows for regular contact and follow-up with clients. We recommend beginning by building an emailing list, which your firm can achieve by offering free resources (think newsletters or relevant white papers). Your firm will be able to collect email addresses from prospective clients this way while also staying in contact with current clients (or even past clients). Another avenue is to build lead magnets that online visitors can download directly from your firm’s website. Lead magnets are a free service or resource that you give away to collect potential clients’ contact information (emails, phone numbers, etc.). Once your firm has acquired a robust emailing list, you can begin effective email marketing. We recommend showcasing your firm’s expertise through positive reviews, testimonials, case studies, and other helpful resources that show how your firm can make life easier for clients. Positive client reviews are one of your best marketing tools.
By implementing the digital marketing strategy and tools highlighted above, your law firm will be well on its way to creating or strengthening its online presence. Online marketing strategies include a well-designed and aesthetically pleasing website, using SEO techniques to optimize searchability, content marketing, social media, paid search campaigns, and email marketing. The goal is to get your firm out there and to start bringing clients in. With a good marketing strategy, these goals are achievable.
Your law firm’s online presence can be a determining factor in clients choosing to do business with you. Thankfully, the quality of your site is also completely within your control. The only question is how to find the time and resources to develop a thoughtful website and content marketing plan — without breaking the bank.
This article will cover the basics of good content generation and website optimization, integration, and design. We’ll discuss how to think about your target audience and capitalize on new website visitors. These considerations are key in developing the best legal website and ensuring that your law firm puts its best foot forward.
What is “good content” for your firm depends on what you’re trying to achieve by producing new content and who you’re producing it for. Is your law firm trying to catch the eye of new clients? Building a reputation as the go-to authority for a certain practice area? Trying to grow your presence on search engines?
Before your law firm begins to invest in building or recreating a legal website, it’s important to understand the purpose of the content being produced.
The same goes for defining the target audience for your website content. Without first identifying the folks who might need your law firm’s services, it’s difficult to tailor your content production. What’s good content differs for a law firm focused on elder law and a law firm of transactional lawyers focused on intellectual property law.
Important factors to consider regarding your target audience include geographical location, age, gender, income, and occupation. If businesses are your law firm’s bread and butter, consider your typical client’s size, geographical location, and industry. You can use these details to create a persona for each segment of your audience. You can then personalize your content for each persona.
We highly recommend working with an expert who can help you craft and implement content to best serve your target audience and purpose for content creation.
Every law firm website needs to communicate who you are, what services you offer, and why you’re the best choice for prospective clients. To accomplish these goals, attorney websites typically need the following content elements:
· Homepage: A homepage announces who you are and why clients should hire you. You should include easy-to-read, SEO-optimized headings that establish your credibility and set forth a clear organization for your site. Be sure to use attractive images that encourage visitors to stay on the page. Additionally, your homepage should prominently announce the best ways to contact your firm, preferably at the top of your site.
· A firm overview: This page should explain more about what your firm does. What’s your firm’s story? How long have you been around, and how have you evolved? What is important for clients to know about how you operate and what clients you help?
· Practice area descriptions: Every practice area should have a page describing your experience. Explain the types of matters you handle and give a list of representative cases so clients understand that you have been there and done that.
· Lawyer and staff bios: Help prospects get to know who is behind the words on the page with enticing stories about who works for the firm. Each bio should tell the lawyer’s story in terms that would resonate with a client — not with another lawyer. So while it’s impressive that you were on law review, what may be more meaningful to a client is work you’ve done that’s similar to what they are searching for. Depending on your audience and your type of practice, consider whether to highlight your approach to cases or something in your background that will make you stand out to a prospect. If your firm is smaller and staff will be interacting with clients and prospects, it makes sense to include a bio for them as well.
· Resources: This is the area that clients can visit to have their questions answered. You may include blogs, news about your firm, white papers, or ebooks and other downloadable content that will convince visitors that you are an authority in your practice area. Another popular item to include is frequently asked questions (FAQs). Not only will FAQs help you land higher in the search engines when clients type legal questions in the search bar, but they also give you a chance to show off your knowledge in your field.
· Contact page: Take the friction out of client contact by putting all the information that clients need to reach you in one place, including your phone number and email address. You should also include a fillable contact form that makes it easy for clients to reach out to you. Don’t forget to include links to your social media accounts.
· Testimonials and case studies: If your practice has online reviews, you can highlight the best ones here. This can help you build credibility with prospects. You might also share case studies that show what results you’ve achieved for clients. To personalize case studies and testimonials, ask clients to share a photo or record a short video about how you helped them. (You can repurpose these photos and videos on your social media channels too.)
As with the rest of your law firm’s website, the user experience is critical: you want visitors to stay put and engage with your content. We cannot emphasize enough the importance of how content is displayed on your law firm website. The design should be functional, accessible, and interesting. Continue to ask yourself the following question as you make web design decisions: will this content design help potential clients find and then choose my law firm?
Picking the right font for your legal content is an art and requires balancing readability, messaging, and authority. Creating compelling visual content also involves other important decisions. Consider how content, like lawyer bios and white papers, will appear when laying out your lawyer website. The best legal website allows content to be interacted with on all devices — think cell phones, tablets, and computers — and on all browser types. A piece of content should also be laid out intuitively. Friendliness and ease of use are also important and will increase the user experience by making navigation easier.
When creating content, we recommend keeping the rules of thumb below in mind. Without them, all the great content you’ve created may go to waste.
· Keep it readable. The written content featured on your law firm website should be easy to understand. Avoid legal jargon, and try to keep sentences under 25 words and paragraphs no longer than four or five sentences.
· Keep it scannable. Content should be broken up with meaningful headings and subheadings. Adding white space gives readers a mental break and improves comprehension.
· Keep it visual. When possible, reinforce key concepts with interesting graphics. By using images to convey information, your law firm content will better engage users. Think about how much faster and easier it is to review a chart or infographic than to read dense paragraphs.
Good legal content can put your law firm on the map. At a minimum, good content will get your firm’s name out there. When you optimize that content, you can raise your firms ranking in the search engines, build its reputation, and establish it as an authority in the legal space.
Awareness is a top priority here. We don’t need to tell you how competitive the legal industry is. Creating high-quality content and doing it regularly is the best way to build prospective clients’ brand awareness of your law firm and get potential clients talking.
Your firm’s legal expertise is truly what it all comes down to for potential clients. So, the content on your website should showcase your law firm’s knowledge and provide examples and evidence of your firm’s expertise and successes.
Start creating law firm website content by asking what questions your target audience might have. Address those questions as you create content. Also write about current developments in the law and how your firm can help clients handle them. These pieces show that your firm can both talk the talk and walk the walk. Creating high-quality content is how you’ll build your law firm’s credibility and expand its market reach.
Keep in mind that building authority doesn’t necessarily mean having a domineering tone. The best way to build authority for your law firm is to know your target audience and address them specifically. By knowing your audience and putting them first in your content creation plan, your law firm will prove both its authority and competency. The tone and presentation of the content created should also be in-depth and expertly written. The goal is to establish your law firm as both client-centric and approachable.
To build a successful online presence, your law firm needs to have a robust content creation plan. Without it, your firm won’t reach its growth potential. Below are some common website content strategies your law firm can use to get started.
Search engine optimization (SEO) improves your law firm’s website to boost its online visibility in search engines. For example, Google search results rank the responses to a user’s inquiry based on the content of webpages. Thus, the more relevant your content is to the search terms entered, the more likely that your content will appear at the top of a search page. You’ll need to do some keyword research to figure out what words your prospective audience is searching for.
Importantly, SEO is also measured by the quality of your law firm’s website. That means metrics such as your website’s layout, accessibility, keywords, quantity of web traffic, and backlinks matter. Yes, this means the internet is judging your readability, grammar, and syntax. Improving these important SEO metrics will increase your law firm’s overall SEO, leading to increased searchability and visibility and therefore increasing your market reach.
Local SEO is also something to keep in mind when creating a piece of content. Your firm likely works in a specific geographical region, and that’s your sweet spot for prospecting. By optimizing your firm’s content creation to target these areas, you can establish your firm as the go-to in your community.
To start optimizing your content for local prospects, we recommend creating content with a local angle. For example, you might write a blog post on who’s at fault in connection with a slip and fall under South Carolina law or an article on how the state of New York handles worker’s compensation claims.
Good legal web content and a well-thought-out digital marketing strategy will help your firm boost its search engine rankings, thus increasing its market reach and landing new clients.
In tandem with optimizing your law firm website is creating ways to capitalize on new traffic. New website visitors are great, but what your firm is really looking for is to turn those visitors into paying clients.
We recommend dynamic and relevant call to action (CTA) buttons on your website to make it simple for prospective clients to become paying ones. CTAs are intended to make it easy for website visitors to get more information or get in touch with your firm through a contact form. Essentially, they entice folks to take the next step by providing their contact information. CTAs typically come in the form of phrases that encourage website readers to “contact us now” or “click here for more information.”
Your law firm should also build landing pages on its website for certain content. Landing pages are web pages created for specific law firm marketing campaigns and have a single goal: converting visitors into prospects.
A visitor arrives at a landing page most often after they click on a link in an email or in an ad from a search engine or social media. To be most effective, the content on your landing page has to be both persuasive and centered around getting your visitor to take that next step. For example, your firm could advertise your lawyers’ family law expertise by offering a downloadable guide explaining the steps that should be taken in connection with a custody dispute on your child custody practice page.
Many law firms choose to work with outside experts to build their brand with web designers and legal marketing agencies that know the ins and outs of web and template design and can help you build an impactful law firm website.
We discussed content design briefly above, but it is so important that it deserves another mention. The best law firm website is design-forward, features usable content, and provides a positive user experience by anticipating needs. Accessibility is key — it’s critical to ensuring that online visitors stay on your website long enough to engage with your content and learn about the excellent legal services your firm has to offer.
We recommend a streamlined and clean website. No one likes a cluttered homepage filled with moving banners, animations, blindingly bright graphics, and endless pop-ups. To keep visitors on your firm’s homepage, it should feature a concise statement about what you do, your firm’s logo, a contact page, and clear navigation to additional pages that explain your firm’s expertise and knowledge. The typography, color scheme, and symbols of your website and law firm logo can convey a lot about your firm by saying a little. A smart choice of font can convey seriousness or help build casual rapport.
Whether you’re a small personal injury law firm or a litigation boutique, we highly recommend outsourcing the legwork to the website and content creation experts to help build your firm a new website or revamp your current one.
Creating content is a critical strategy for building awareness and establishing your law firm as knowledgeable and reputable. Key takeaways to maximize include improving your law firm’s search rankings through search engine optimization and developing an interesting and user-friendly website design. By boosting the ways that your firm can be discovered through quality content generation, you’ll reap the benefits in both the short and long term.
What’s your law firm’s most important marketing tool? Aside from great service that sparks referrals, we’re talking about your firm’s website, of course.
The legal space is only growing more competitive, and a good law firm website is an important weapon in the battle for clients. A good law firm website can make or break your chances of reaching and capitalizing on leads and turning a prospective client into a paying client. And the best law firm websites help grow your firm and increase its value.
Because your firm’s website is likely to make your first impression on future clients, it’s important to get it right. That means it’s no one-and-done endeavor: you have to keep your website fresh by updating its design and content regularly. So, content generation, optimization, integration, and design are all important aspects of a law firm website.
Now, let’s get into the details of what you can do to up your website game.
When considering different frameworks to achieve the advertising goals for your website, we recommend going with a simple one. There’s an art to the best legal website, and we recommend the services of a leading legal marketing team to get your law firm started on building or revamping its website.
No matter how you go about it, your law firm’s website should explain how your firm can serve clients, and it should do this in a user-friendly way, with an appealing visual design and an intuitive flow. To achieve these goals, you should focus on three key elements in designing your website: subject-matter expertise, optimization, and functionality.
Your law firm’s subject matter expertise is truly what it all comes down to for potential clients. So, your website should showcase your law firm’s authority and knowledge.
By providing examples and evidence of your law firm’s expertise and successes, you’ll build your law firm’s credibility and expand your market reach. The best way to build trust with prospective clients is by generating quality content (and doing it regularly) that shows how you walk the talk on your website. In addition to writing pieces about current developments in the law and how your firm can help clients handle them, you can also include client case studies and success stories.
You already know that best practices for a law firm marketing strategy include a content creation strategy. As applied to your law firm’s website, your goal with content creation should be to showcase your law firm’s work, practice areas, and lawyers. To build a long-lasting online presence and solid website, your firm needs to integrate content marketing into its overall online tactics.
To get started, ask what questions your target audience and leads might have. Consider questions like these:
We then recommend answering those questions by creating legal content such as blog posts, social media posts, videos, webinars, and even white papers. By adding relevant legal content, your law firm website will generate new visitors and build a strong reputation.
By including client success stories on your law firm’s website, you demonstrate how capable your law firm is and give future clients information regarding your firm’s positive results. A client success story tells your website visitors that your law firm solves issues and that your firm can solve their issue too. Reviews and testimonials add trustworthiness and social proof to your firm, making website visitors feel more comfortable reaching out to get more information or for a free consultation.
Your website should first and foremost emphasize that your law firm is client-centric and ready to help. So, we recommend including both your high-profile cases and some smaller ones with direct quotes, if possible, from clients who enjoyed working with your law firm. These success stories should be uplifting and positive. You’ll get extra points if these stories address the questions you’re also answering in your content creation strategy. News snippets, badges, and certificates will also go a long way in building a positive reputation for your law firm.
Boosting your website’s online visibility is important to attracting new clients and building your firm’s book of business. To do this, you have to engage in search engine optimization (SEO), which is the practice of optimizing a website to improve online visibility.
To raise your website’s visibility, you must make it relevant to users’ searches. This means your website content has to reflect the terms that users type into the Google search bar. The more relevant your content is to a user’s search terms, the more likely it is that your content will appear at the top of a Google search page. Your law firm website will best find and engage prospective clients if you boost your SEO.
SEO is also measured by the quality of your firm’s website. We’ll discuss functionality in more detail below, but for now, when assessing the quality of your attorney website, consider its layout, font, keywords used, quality and quantity of traffic, and even the quality of written content.
For SEO optimization, your firm’s website should feature a clean and interesting web design, high-quality photos and content, and contact details for your law office (including your address, email, and phone number). Local SEO is also essential to optimizing your law firm’s website. Optimizing your firm’s presence on Google Maps, Google My Business, and Yelp can help establish your firm as the reputable, go-to law firm in the community.
We cannot emphasize enough the importance of how information is displayed on your law firm website. Your law firm website design should be functional and accessible. Every design decision you make should ask the following question: will this help potential clients find and then choose my law firm?
We’ve already discussed picking the right font for your law firm website at length. Creating a compelling visual design also involves other important choices. Consider how content, like webinars and lawyer bios, will appear when laying out your website. The best legal websites can be interacted with on all devices (think cell phones, tablets, computers, etc.) and on all browsers. Your law firm website should also be laid out intuitively and be friendly and easy to use and navigate. Without these things, all the great content you’ve created may go to waste.
Lawyer websites should also include dynamic and relevant call to action (CTA) buttons to make it simple for prospective clients to become paying clients. CTAs encourage website readers to fill out a contact form to provide their contact information. Many law firms choose to work with outside experts to build their brand with web designers and marketing strategists who know the ins and outs of web and template design and can help you build a clean, impactful law firm website.
A good law firm website is design-forward and features usable content. Your law firm web design should provide a positive user experience by anticipating needs and providing thoughtful solutions.
As noted above, your law group’s website should be accessible, and potential clients should be able to contact your law firm quickly and easily. The user experience on your firm’s website and homepage is critical to ensuring that online visitors stay on the website long enough to engage with your content and learn about the exceptional legal services your firm has to offer.
Follow these three tips to create the optimal law firm website design so your law firm stands out and keeps visitors on your site.
We recommend a streamlined, clean website and homepage. A cluttered home page filled with moving banners, animations, and endless pop-ups doesn’t scream professionalism. After all, you don’t want to lose the potential client before they even get to the name of your firm. Your homepage should feature a direct and concise firm statement, your firm’s logo as a header, a contact page, and clear navigation to additional pages that explain your firm’s expertise and knowledge.
The typography, color scheme, and symbols of your website and law firm logo can convey a lot about your firm by saying a little. Is your firm classic and traditional with a rich history? Or is your firm more modern and cutting-edge?
A smart choice of font can convey seriousness or help build casual rapport. The same goes for your law firm logo design and graphic choices, which offer the opportunity for some creativity. Choosing a unique, eye-catching design can set your law firm’s website apart from all the lookalike pages on the internet and stop possible clients from scrolling on by. Use real photos rather than stock photos when possible to give clients a sense of who you are.
Of course, keep in mind that you don’t want to go overboard here. Clients may perceive a crowded, brightly colored website as unprofessional.
The best law firm sites consist of more than a homepage. Your law firm website should have individual landing pages for each legal service that you offer. You should also include pages for engaging attorney biographies and pages that detail your expertise and case studies. Depending on your practice areas, an FAQ page may also be a good idea.
Whether you’re a small estate planning law firm or a big business law firm, we highly recommend outsourcing the legwork to the marketing experts to help build you a new website or revamp your current one.
As lawyers, you know that authority is important. We’ve discussed how to build authority with your legal website throughout this article, but given its importance, we’re mentioning it again here.
Building authority does not necessarily mean having an authoritative tone. The best way to build authority for your law firm is to know your target audience and to address them specifically. By understanding who your law firm is generating content for, you’ll better know what type of content to create and the tone in which to create it. For example, if your law firm focuses on business law, you’ll likely want to present your website’s content in a formal business tone. This will convey knowledge and competence, and your law firm’s blogs, webinars, white papers, and other similar content should be drafted in a similar tone.
However, if you work in juvenile or family law, the tone of your website, and thus the authority that you build, will be different. Potential clients will seek out your firm during periods of stress, and your firm’s website and related content should recognize that. The tone of relevant content should be softer and more human to convey your firm’s competency, both emotionally and legally.
By knowing your audience and putting them first, your law firm will prove both its authority and competency. The tone and presentation of the content created should also be backed up by in-depth, expertly written content. By focusing on your target audience with your firm’s website, you’ll establish your law firm as both client-centric and approachable.
As with fashion, the best law firm web design changes each year. We recommend working with marketing professionals to stay on top of the trends and ensure that your website is competing.
The following are legal websites that achieve the framework discussed above. Each website highlighted below establishes the law firm as a reputable business and helps the firm reach a larger audience and therefore generate more leads.
Paul Benson Law Firm is a law firm specializing in personal injury law, including car accidents, slips and falls, and pedestrian accidents.
The site’s homepage is clean and concise. It features the attorney’s succinct firm statement as well as links to landing pages showcasing the firm’s expertise in personal injury law. It is client-centric, written in an appropriate, authoritative tone, and features a “get in touch” CTA. We also note that the firm logo is distinct and interesting but still professional.
Collin County Law Group is a law firm specializing in criminal defense, juvenile law, and family law.
The firm’s homepage includes clear information regarding the firm’s specialties as well as multiple avenues to contact the law firm for more information or a consultation. The website features multiple landing pages regarding the firm’s recent positive case results and client testimonials regarding the firm’s superb service. Moreover, its pages are easy to read and navigate.
The firm’s homepage is approachable and clean and features the firm’s various accolades and badges suggesting the firm’s reputation to visitors. The website also features a compelling attorney biography page with easily accessible contact information, which humanizes the firm and improves its SEO.
Denning and Marker and Crannell have created helpful pages for visitors to access additional information regarding each firm’s expertise.
Denning’s blog is updated regularly with information and resources related to its practice areas, helping clients understand their need for legal counsel and support.
Crannell’s website features an extensive FAQ page that asks questions to showcase its lawyers’ legal acumen and provide resources to potential clients. These websites achieve their goal of establishing their law firms as leaders in their respective practice areas.
Following the tips mentioned above can accelerate the performance of your law firm’s website. By using tactics that enhance your site’s visibility, including increasing your website traffic by implementing SEO and improving your content generation, your firm will be optimized for new leads and prospective clients. The right tools, solutions, and marketing experts will help you create a website that builds awareness about your law firm as well as a more profitable client list.
