Differentiate Your Firm in a Saturated Legal Market

Build credibility. Strengthen your reputation. Win more business.

In today’s competitive legal market, talent and experience alone are not enough. Clients want to know not just what you do, but why your firm is the best choice.

When your firm sharpens its reputation and establishes credibility, you do more than stand out from the competition. You attract the right clients, strengthen profitability, and secure long-term growth.

This interactive webinar will help you develop a clear, differentiated brand that resonates in the market and drives measurable results.

Tuesday, November 11^th 2025 at 12:00pm ET|11:00am CT

What You'll Learn:

Your firm will walk away with practical strategies to:

• Assess your current market perception and understand how clients and peers truly see you
• Define your firm’s vision and positioning to create a clear, compelling market identity
• Build strong brand pillars and messaging to establish credibility with consistent communications
• Amplify your reputation by leveraging LinkedIn and other platforms to expand visibility and influence

Why You Should Attend

This webinar is designed to help your firm rise above a crowded legal market. You will learn how to sharpen your reputation, communicate your value with clarity, and position your firm as the trusted choice for clients. By combining practical branding strategies with real-world applications, this session will give you the tools to build credibility that leads directly to stronger growth and profitability.

Mark your calendar for 12:00 PM ET / 11:00 AM CT on Tuesday, November 11th and secure your spot!

Can't make it? Be sure to register and we will send you the recording.

About the Speakers:

EJ Stern, MA, CPC, is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve
marketing excellence and sustainable growth. EJ advises law firms and lawyers on how to effectively expand their business and generate greater revenue. She is recognized for her ability to quickly assess challenges and develop and implement solutions.

EJ has nearly 20 years of experience leading strategy, business development, marketing, and lateral integration for the legal industry. As a business development coach, she is adept at helping lawyers cultivate, retain, and grow their client base.

EJ served as US Head of Client Development for Clyde & Co and Associate Director – Business Development Coaching for Troutman Pepper (f/k/a Troutman Sanders). She previously held marketing positions at Steptoe & Johnson and Proskauer Rose, as well.

EJ is certified through the Academy of Creative Coaching. She received her Master’s degree from New York University, summa cum laude, and her Bachelor’s degree from American University, summa cum laude and Phi Beta Kappa. She lives in Georgia with her husband, two children, and two pugs.

Katherine Wilson, JD is the co-founder of Fractional Law Firm CMO, a company dedicated to helping law firms achieve marketing excellence and sustainable growth. With over twenty years of experience as both a lawyer and legal marketer, Katherine understands the unique challenges and opportunities in legal marketing, offering innovative solutions that drive results.

At Fractional Law Firm CMO, Katherine leads a team that provides fractional CMO services, comprehensive marketing strategy, social media management, digital content development, and business development coaching and workshops tailored to the legal industry.

Katherine regularly writes and speaks on how law firms can leverage emerging technologies like generative AI, optimize their marketing efforts, and build stronger client relationships. She is also the author of the forthcoming book, No Clubs Required, which highlights the unique paths women take to achieve success outside traditional business norms.

Passionate about helping law firms thrive, Katherine’s mission is to equip legal professionals with the tools and strategies needed to elevate their marketing and business development efforts, allowing them to focus on what they do best—practicing law.